Manager, Advertising Formats & Experience Strategy

Ad Strategy ManagerCNN is looking for an enthusiastic, focused individual to help develop, execute and scale new ideas into incredible products that will drive our digital advertising business. The Ad Strategy Manager will be responsible for leading the ideation, development and sales enablement of immersive display ad products, combining CNN's reach, assets and rich consumer data to create impactful cross-platform solutions for brands.We are looking for a creative, organized & innovative thinker with knowledge and passion for digital media, storytelling and advertising trends. This position will be responsible for the strategic development and execution of innovative ad products across CTV, web and app.Key Responsibilities:Develop consumer-first ad products, drawing heavily on empathy for the modern news consumer and a strong command of business metrics and performance goalsCreate strong connections between CNN's brand data, content and audiences to develop powerful ad experiences that surprise and delight our users and drive performance for brandsPartner cross functionally to define and optimize materials and processes to streamline the sale and execution of productsCollaborate with CNN Product and Technology teams on strategic and technical integration of ad products into their platformsLeverage strong analytical skills and an inquisitive nature to define, design and execute an iterative product development and optimization pipelineWork with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budgetPartner with sales to articulate the value of CNN's Ad Product suite and how it can drive success for a partner's businessAbility to research consumer and advertiser trends to qualify product development decisionsQualifications:4+ years of digital media, ad operations, or product management experience, preferably within a digital News environmentExperience with and knowledge of digital ad serving and automated buying technologiesExcellent communication skills and a proven collaborator; ability to work successfully with both direct and indirect teams across an organizationA strong bias toward action and can break down complex problems into steps that drive product developmentStrong analytical and quantitative skills; ability to use data to back up product ideas & assumptionsProven ability to independently build relationships and resolve challenges with internal & external teamsExperience and demonstrated ability in understanding and discussing technical concepts and associated trade-offsExperience setting up processes for project intake and monitoring of and reporting on product health and success