Creative Lead

About the OpportunityA growing, multi-brand consumer and B2B organization known for manufacturing unique and widely admired art products is seeking a Senior Designer / Brand & Creative Lead to own and elevate its creative output across all channels.This is a high-impact, highly visible role where you’ll serve as the central creative lead—driving brand consistency, building scalable design systems, and delivering best-in-class creative across digital, print, and sales channels.Position OverviewThis role is ideal for a strategic designer who can think beyond execution—someone who understands how to translate brand, audience segmentation, and marketing strategy into compelling visual storytelling across multiple business units and customer segments. You’ll collaborate closely with marketing, product, and sales leadership while supporting a large sales organization with high-quality, conversion-driven creative assets.Key ResponsibilitiesCreative Development & ExecutionLead the design and production of creative assets across digital, print, social, and web platformsDevelop scalable templates, systems, and guidelines to streamline asset creationProduce high-impact sales collateral including presentations, lookbooks, and marketing materialsBrand & Visual IdentityOwn and evolve the company’s brand identity across multiple product lines and business unitsEnsure consistency across all creative outputs while differentiating sub-brandsExtend brand systems across new channels and customer segmentsCampaign & Performance Marketing SupportTranslate campaign concepts into polished, multi-channel creative assetsDesign conversion-focused assets for paid media (Meta, Google, LinkedIn, etc.)Support A/B testing and optimization efforts to improve engagement and performance metricsCross-Functional Collaboration & LeadershipServe as the primary design partner for marketing, product, and sales teamsProvide art direction and quality control across all creative deliverablesMentor junior designers, freelancers, or contractors as neededProcess Improvement & InnovationBuild efficient workflows and digital asset management systemsLeverage AI tools and automation to improve speed, scalability, and output qualityContinuously refine creative based on performance insights and user behaviorQualificationsBachelor’s degree in Graphic Design, Visual Communication, or related field5–7+ years of professional design experience (B2B, consumer, or multi-brand environments preferred)Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and FigmaStrong portfolio showcasing brand systems, campaign work, and multi-channel designExperience supporting performance marketing and conversion-focused creativeAbility to manage multiple projects in fast-paced environments with strong attention to detailFamiliarity with AI-driven design tools and workflows is a plusWhat Success Looks LikeConsistent delivery of high-quality, on-brand creative across all channelsScalable design systems that improve efficiency and speed to marketImproved campaign performance through optimized creativeStrong alignment across marketing, sales, and product teamsWhy This RoleHigh visibility with direct impact on brand and revenue initiativesOpportunity to own and shape creative across multiple brands and channelsClear path toward creative leadershipCollaborative, fast-growing environment with strong cross-functional exposure