Account Executive, Onboard Branding & Communications
Position Summary
Onboard Branding & Communications Account Executive (AE) will implement and execute the global onboard communication strategy established by the Director of Integrated Marketing & Communications. The AE serves as the Onboard Marketing point of contact for multiple internal departments, including Marketing, Hotel Operations, Onboard Revenue, Product Innovation, and Product Development, and will implement and support strategic branding initiatives designed to exceed satisfaction targets within the onboard marketing channel.
The AE will provide marketing support and oversight for fleet‑wide shipboard Digital Content Manager and Assistant Digital Content Manager teams by outlining direction for consistent and on‑brand printed guest communications, digital signage, and stateroom TV content.
Essential Duties And Responsibilities
Support and provide oversight to ensure all guest‑facing communications align with our brand’s identity and messaging and are consistently executed across the fleet.
Responsible for distribution of information relating to Onboard Marketing & Communications efforts to the fleet.
Maintain a rigorous calendar and project list of all deliverables and milestones and track progress with the Project Management team to ensure deadlines and approval milestones are met.
Work with internal creative teams to brief the approach and oversee the development of assets to support assigned onboard marketing or communications product.
Partner with various marketing channels to ensure all communications follow brand standards from creation to ongoing support of a product or service onboard.
Input creative requests into Workfront, our project management system.
Manage content and maintenance within the Onboard Marketing SharePoint site and communicate changes with shipboard teams.
Maintain constant communication with shipboard teams, serving as a liaison between shipboard and shoreside departments for all guest communication needs.
Develop content for kickoff meetings, market planning calls and other methods to inform and align partner teams on upcoming marketing plans.
Perform other duties as required.
Qualifications, Knowledge And Skills
Bachelor’s Degree required from an accredited college or university.
Minimum of 2‑3 years business, marketing or agency experience.
2 years of experience in creative concept development & execution, strategy and branding.
Experience supporting business partnerships, vendors, internal and/or cross‑functional teams.
Able to manage and prioritize multiple projects simultaneously.
Strong written and oral communication skills.
Strong project management skills, especially under time and budget constraints.
Ability to present plans and ideas to all levels of employees and management.
Detailed and excellent knowledge of computers, internet access, and ability to navigate within a variety of software packages including Excel, Word, or related programs.
Occasional travel required.
Comprehensive understanding and experience in effective internal and external communication strategies.
Ability to apply operational, conceptual and strategic thinking to objectives, proposals and performance.
Solid knowledge and understanding of Celebrity Cruises products, services, brand essence and marketing objectives relative to competitors and potential partners.
Ability to actively participate in cross‑functional teams to define and implement product development and partnership strategies.
Strong presentation skills and ability to interact with all departments and levels of management throughout the organization, as well as with external customers, partners, and companies.
Remain current on industry trends, business opportunities and competitive intelligence. Ability to work against deadlines and financial limitations.
Work Location & Employment
Position is onsite and based in Miami, Florida. The position is not eligible for work authorization sponsorship.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
#J-18808-Ljbffr