Ad Operations Manager – Citi Ads

Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level.What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross-wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high-intent audiences and measure real outcomes.We're building Citi Ads, Citi's Commerce Media business, from the ground up, and we're looking for a programmatic media subject matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is comfortable with detail and precision, and who takes pride in building campaigns that perform, scale, and evolve with the market.If you've spent your career leading large-scale programmatic media teams and you're ready for the challenge of a lifetime, this is the role.The Ad Operations Manager is a highly hands-on, execution-focused role responsible for the day-to-day delivery of campaigns across Citi Ads. This individual will own the tactical setup, trafficking, and optimization of campaigns, ensuring accuracy, speed, and performance.This role is ideal for someone who thrives in the details—managing tags, troubleshooting delivery issues, and ensuring campaigns launch and run flawlessly—while contributing to building scalable processes in a fast-paced, build-from-scratch environment.Responsibilities:Execute campaign setup and trafficking across ad platforms, ensuring accuracy and timelinessPerform QA on all campaigns, including tags, creatives, pixels, and audience parameters prior to launchMonitor campaign pacing and delivery daily; identify and resolve issues such as under-delivery, discrepancies, and tagging errorsImplement and validate tracking (pixels, tags, conversion events) to support accurate measurementActivate and manage audience segments using Citi first-party data and onboarding platformsManage campaign changes, optimizations, and updates in-flight based on performance and client needsTrack inventory availability and ensure campaigns are aligned to available supplyTroubleshoot technical issues across platforms (ad servers, DSPs, data platforms) in real timePartner closely with Sales, Planning, and Product teams to ensure campaigns are executed to specContribute to documentation of trafficking workflows, QA checklists, and operational best practicesAppropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.Qualifications:5-8 years of experience in branding, marketing or analytics4–6 years of hands-on experience in Ad Operations, Campaign Management, or Programmatic MediaExperience working within a publisher, ad network, or commerce media environment is highly preferredExperience delivering flawless campaign launches with accurate setup and traffickingExperience consistently managing QA processes minimizing errors and reworkEx[erience with reliable pacing and delivery aligned to campaign goalsExperience providing clear, timely campaign reporting and issue resolutionsExperience documenting operational playbooks and trafficking standardsEducation:Bachelors/University degree or equivalent experience (Highly preferred Bachelor’s degree in Business, Marketing, or related field)This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.Required Skills & ExpertiseStrong hands-on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar)Proven expertise in campaign trafficking, including tag setup, pixel implementation, and QAFamiliarity with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)Working knowledge of campaign measurement, tracking, and media KPIsExperience managing both onsite (owned & operated) and offsite (programmatic, social) campaignsDetail-oriented with strong troubleshooting and problem-solving skillsAbility to manage multiple campaigns simultaneously in a fast-paced environmentComfort operating at a tactical level while adapting to evolving tools and processesWhy Join Citi AdsThis is a unique opportunity to be part of the foundational team building a next-generation commerce media platform. You’ll play a critical role in executing campaigns that directly connect media exposure to real purchase behavior—while helping establish the operational backbone of a high-growth business.------------------------------------------------------Job Family Group: Marketing------------------------------------------------------Job Family:Advertising, Branding and Media------------------------------------------------------Time Type:Full time------------------------------------------------------Primary Location:Irving Texas United States------------------------------------------------------Primary Location Full Time Salary Range:$87,360.00 - $131,040.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------Most Relevant SkillsPlease see the requirements listed above.------------------------------------------------------Other Relevant SkillsFor complementary skills, please see above and/or contact the recruiter.------------------------------------------------------Anticipated Posting Close Date:May 29, 2026------------------------------------------------------Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.View Citi’s EEO Policy Statement and the Know Your Rights poster.