Strategic Marketing Manager

Overview We are seeking a highly skilled and innovative Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing a comprehensive marketing strategy to drive business growth and increase brand visibility. The successful applicant will be able to balance creative vision with analytical insight to effectively promote our products and services across various marketing channels. Responsibilities - Develop and execute a strategic marketing plan that aligns with the company's overall business objectives. - Manage and execute a variety of marketing initiatives, including print and digital advertising, content marketing, and social media campaigns. - Conduct market research to identify trends, opportunities, and competitor strategies. - Collaborate with cross-functional teams, including sales, product, and creative, to ensure marketing efforts are aligned with business goals. - Develop and maintain a deep understanding of the target audience and create targeted marketing campaigns to engage and retain customers. - Manage the development of marketing materials, including copywriting, graphic design, and video production, to create compelling and effective marketing messages. - Analyze campaign performance and adjust marketing strategies accordingly. - Stay up-to-date with the latest marketing trends, technologies, and best practices. Requirements - Bachelor's degree in Marketing, Communications, or a related field. - At least 5 years of experience in marketing, with a focus on digital marketing. - Proven track record of success in marketing roles, with a demonstrated ability to drive business results through effective marketing strategies. - Strong knowledge of marketing principles, including advertising, SEO, and content marketing. - Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. - Experience with HTML and familiarity with website development. - Excellent written and verbal communication skills, with the ability to craft compelling marketing copy and presentations. - Strong analytical skills, with the ability to analyze campaign performance and adjust marketing strategies accordingly. - Experience with e-commerce marketing and an understanding of the importance of e-commerce in the overall marketing strategy. - Ability to work independently and as part of a team. - Strong organizational skills, with the ability to prioritize multiple projects and meet deadlines. - Familiarity with advertising sales and the ability to negotiate advertising contracts. Job Type: Full-time Pay: Up to $70,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Schedule: 8 hour shift Application Question(s): Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? How many years of experience do you have using HubSpot? Experience: Strategic Marketing: 3 years (Required) Ability to Commute: Framingham, MA 01701 (Preferred) Ability to Relocate: Framingham, MA 01701: Relocate before starting work (Required) Work Location: Hybrid remote in Framingham, MA 01701