{"schemaVersion":"jobsearcher.job.v1","id":"160d593da3177884781ea3e5","url":"https://jobsearcher.com/jobs/160d593da3177884781ea3e5","canonicalUrl":"https://jobsearcher.com/jobs/160d593da3177884781ea3e5","title":"Search Engine Optimization Manager","description":"Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.\nThe Impact You Will Make :\nIn this role, you will play a critical operations role in the successful migration of Risepoint’s university partner websites to a new digital platform. You will execute SEO strategy across a complex, multi-site migration portfolio, ensuring that organic visibility, traffic, and conversions are preserved—and improved—through every transition.\nYou will manage multiple, concurrent migrations, bringing structure, rigor, and repeatability to a highly complex process. Your expertise will guide end-to-end migration planning, including information architecture recommendations, redirect mapping, redirect strategy, and technical SEO remediation. You will ensure that every migration is grounded in search demand, user intent, and technical best practices to minimize risk and unlock performance gains post-launch.\nPartnering closely with UX and Front-End teams, you will influence layout, navigation, and interaction design to ensure search-optimized, user-centric experiences. You will also play a key role in improving template performance at enterprise scale—ensuring that the new platform enables faster, more scalable, and more effective SEO execution across all partner sites.\nYour work will directly impact the success of platform adoption, enabling seamless transitions while strengthening site performance across traditional search and AI-driven discovery environments. By establishing scalable migration frameworks, best practices, and governance, you will help Risepoint execute migrations with consistency, speed, and measurable impact across its entire partner ecosystem.\nWhat You Will Do :\nSEO Migration Execution – Execute SEO strategy for multiple simultaneous website migrations across a portfolio of university partner sites. Define and operationalize scalable migration frameworks, playbooks, and governance models. Own and deliver key migration artifacts including site maps, URL and redirect mapping, redirect logic and QA validation processes. Identify and mitigate SEO risks pre-, during-, and post-migration to protect and improve organic performance.\nInformation Architecture & Content Strategy – Provide strategic recommendations for information architecture aligned to Risepoint’s Global IA, search demand, user intent, and conversion goals . Conduct comprehensive content audits to determine retain, refresh, consolidate, or retire actions. Partner with Content teams to ensure migrated and net-new content supports topical authority and performance goals.\nSEO & AEO Optimization – Drive on-page optimization strategies across migrated and existing content, including metadata, internal linking, and entity alignment. Implement strategies to improve visibility in AI-driven search environments, including generative engines and answer-based experiences.\nTechnical SEO & Platform Optimization – Partner with Engineering, MarTech, and Front-End teams to ensure the new platform supports SEO best practices at scale . Improve template performance across Core Web Vitals, crawlability, indexation, structured data, and rendering. Ensure proper implementation of redirects, canonicals, internal linking, and schema during migrations.\nPerformance Analysis & Reporting – Analyze organic performance trends pre/post-migrations, diagnose issues and opportunities, and communicate insights to leadership.\nCross-Functional Collaboration – Serve as the SEO subject matter expert across migration initiatives, influencing stakeholders across Product, UX, Engineering, Content, and Analytics. Partner with Content, UX, CRO, Paid Media, and Analytics teams to ensure integrated migration initiatives and optimization strategies that drive discoverability, engagement, and conversion.\nWhat Success Looks Like:\nSuccessful execution of multiple, concurrent website migrations with minimal traffic loss and strong post-launch performance gains.\nOrganic visibility, engagement, leads, and conversions are maintained or improved across migrated properties.\nScalable migration frameworks and SEO best practices are adopted across teams, improving speed and consistency of execution.\nNew platform templates and experiences are optimized for both user experience and search performance (SEO, AEO, GEO) at enterprise scale.\nHow Impact Will be Measured in the First Year:\nSuccessful delivery of migration milestones, including on-time completion and quality of execution.\nMeasurable preservation and growth of organic traffic, rankings, and conversions pre- vs. post-migration.\nReduction in migration-related SEO issues through proactive planning, QA, and governance.\nDemonstrated improvements in template performance, technical SEO health, and scalability of optimization efforts.\nExperience That Matters Most:\nA minimum of 4-5 years organic performance optimization for enterprise, agency, or multi-site ecosystems that demonstrates experience driving measurable gains in organic traffic, conversion, and visibility.\nProven experience leading multiple, complex website migrations simultaneously, including large-scale or enterprise platform transitions.\nStrong experience developing information architecture, site maps, and content strategies aligned to search intent.\nExperience collaborating closely with UX, design, and engineering teams to influence site experience and performance.\nStrong analytical capability, with experience translating performance data into prioritized, actionable SEO recommendations.\nExcellent communication and stakeholder management skills.\nDeep expertise in technical SEO, including site architecture, URL structures, redirects, crawlability, indexation, and performance optimization.\nExperience That's Great to Have:\nExperience optimizing for AI-driven search experiences, including AEO or generative search environments.\nExperience improving CMS/DXP templates and components at scale. Experience building repeatable frameworks, playbooks, or governance models for large-scale digital initiatives.\nExperience working in higher education, or similarly complex, multi-brand ecosystems.\n#LI-AD1\nRisepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.","company":"Risepoint","rawCompany":"risepoint","city":"Remote","state":"OR","isRemote":false,"isActive":false,"createdAt":"2026-08-03T20:13:39.851Z","occupations":[{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"}],"industries":[{"code":"611710","title":"Educational Support Services","slug":"educational-support-services"},{"code":"519290","title":"Web Search Portals and All Other Information Services","slug":"web-search-portals-and-all-other-information-services"},{"code":"923110","title":"Administration of Education Programs","slug":"administration-of-education-programs"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Search Engine Optimization Manager","description":"Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.\nThe Impact You Will Make :\nIn this role, you will play a critical operations role in the successful migration of Risepoint’s university partner websites to a new digital platform. You will execute SEO strategy across a complex, multi-site migration portfolio, ensuring that organic visibility, traffic, and conversions are preserved—and improved—through every transition.\nYou will manage multiple, concurrent migrations, bringing structure, rigor, and repeatability to a highly complex process. Your expertise will guide end-to-end migration planning, including information architecture recommendations, redirect mapping, redirect strategy, and technical SEO remediation. You will ensure that every migration is grounded in search demand, user intent, and technical best practices to minimize risk and unlock performance gains post-launch.\nPartnering closely with UX and Front-End teams, you will influence layout, navigation, and interaction design to ensure search-optimized, user-centric experiences. You will also play a key role in improving template performance at enterprise scale—ensuring that the new platform enables faster, more scalable, and more effective SEO execution across all partner sites.\nYour work will directly impact the success of platform adoption, enabling seamless transitions while strengthening site performance across traditional search and AI-driven discovery environments. By establishing scalable migration frameworks, best practices, and governance, you will help Risepoint execute migrations with consistency, speed, and measurable impact across its entire partner ecosystem.\nWhat You Will Do :\nSEO Migration Execution – Execute SEO strategy for multiple simultaneous website migrations across a portfolio of university partner sites. Define and operationalize scalable migration frameworks, playbooks, and governance models. Own and deliver key migration artifacts including site maps, URL and redirect mapping, redirect logic and QA validation processes. Identify and mitigate SEO risks pre-, during-, and post-migration to protect and improve organic performance.\nInformation Architecture & Content Strategy – Provide strategic recommendations for information architecture aligned to Risepoint’s Global IA, search demand, user intent, and conversion goals . Conduct comprehensive content audits to determine retain, refresh, consolidate, or retire actions. Partner with Content teams to ensure migrated and net-new content supports topical authority and performance goals.\nSEO & AEO Optimization – Drive on-page optimization strategies across migrated and existing content, including metadata, internal linking, and entity alignment. Implement strategies to improve visibility in AI-driven search environments, including generative engines and answer-based experiences.\nTechnical SEO & Platform Optimization – Partner with Engineering, MarTech, and Front-End teams to ensure the new platform supports SEO best practices at scale . Improve template performance across Core Web Vitals, crawlability, indexation, structured data, and rendering. Ensure proper implementation of redirects, canonicals, internal linking, and schema during migrations.\nPerformance Analysis & Reporting – Analyze organic performance trends pre/post-migrations, diagnose issues and opportunities, and communicate insights to leadership.\nCross-Functional Collaboration – Serve as the SEO subject matter expert across migration initiatives, influencing stakeholders across Product, UX, Engineering, Content, and Analytics. Partner with Content, UX, CRO, Paid Media, and Analytics teams to ensure integrated migration initiatives and optimization strategies that drive discoverability, engagement, and conversion.\nWhat Success Looks Like:\nSuccessful execution of multiple, concurrent website migrations with minimal traffic loss and strong post-launch performance gains.\nOrganic visibility, engagement, leads, and conversions are maintained or improved across migrated properties.\nScalable migration frameworks and SEO best practices are adopted across teams, improving speed and consistency of execution.\nNew platform templates and experiences are optimized for both user experience and search performance (SEO, AEO, GEO) at enterprise scale.\nHow Impact Will be Measured in the First Year:\nSuccessful delivery of migration milestones, including on-time completion and quality of execution.\nMeasurable preservation and growth of organic traffic, rankings, and conversions pre- vs. post-migration.\nReduction in migration-related SEO issues through proactive planning, QA, and governance.\nDemonstrated improvements in template performance, technical SEO health, and scalability of optimization efforts.\nExperience That Matters Most:\nA minimum of 4-5 years organic performance optimization for enterprise, agency, or multi-site ecosystems that demonstrates experience driving measurable gains in organic traffic, conversion, and visibility.\nProven experience leading multiple, complex website migrations simultaneously, including large-scale or enterprise platform transitions.\nStrong experience developing information architecture, site maps, and content strategies aligned to search intent.\nExperience collaborating closely with UX, design, and engineering teams to influence site experience and performance.\nStrong analytical capability, with experience translating performance data into prioritized, actionable SEO recommendations.\nExcellent communication and stakeholder management skills.\nDeep expertise in technical SEO, including site architecture, URL structures, redirects, crawlability, indexation, and performance optimization.\nExperience That's Great to Have:\nExperience optimizing for AI-driven search experiences, including AEO or generative search environments.\nExperience improving CMS/DXP templates and components at scale. Experience building repeatable frameworks, playbooks, or governance models for large-scale digital initiatives.\nExperience working in higher education, or similarly complex, multi-brand ecosystems.\n#LI-AD1\nRisepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.","datePosted":"2026-08-03T20:13:39.851Z","dateModified":"2026-08-03T20:13:39.851Z","hiringOrganization":{"@type":"Organization","name":"Risepoint","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote","addressRegion":"OR","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"160d593da3177884781ea3e5"},"url":"https://jobsearcher.com/jobs/160d593da3177884781ea3e5"}}