Multimedia Brand Content Writer

Share Multimedia Brand Content Writer Position Description Develops engaging, brand-oriented written content for print and digital media for a variety of internal and external audiences. This title is restricted for use in the Office of Communications and Marketing. Requisition ID 38901BR Work Location El Paso Org Level 1 Texas Tech Unv Hlth Sci Ctr El Paso Campus HSC - El Paso Department IA Communications and Marketing Elp Major/Essential Functions Work closely with the Sr. Dir. Marketing and Creative Services and the Hunt School of Dental Medicine, responsible for developing and implementing Social Media and Marketing strategy for the Texas Tech Dental Oral Health Clinic in order to increase our online presence and improve our marketing and branding efforts. With limited guidance from the Sr. Director, self-directs to create and execute all marketing initiatives for the Oral Health Clinic – focusing on patient acquisition, student success and donor stewardship. Develops, implements and manages social media strategy. Manages, oversees and plans social media content, develops social media campaigns and tracks social media trends. Develops solution-driven ideas to ensure campaign success and measures success of every campaign by analyzing key performance indicators. Stays up to date with the latest social media best practices and technologies. Works with designers and copywriters to ensure digital and print content is informative, appealing, and grammatically correct. Collaborates with respective department and campus constituents. Monitors SEO and user engagement and suggests content optimization. Communicates with industry professionals, partners and influencers via social media to create a strong network. Adhere to all TTUHSCEP policies, procedures and processes. Personally demonstrate, display, and act in accordance with TTUHSCEP’s values (Service, Respect, Accountability, Integrity, Advancement, and Teamwork). Actively promote and encourage staff across the institution. Perform all other duties as assigned. Required Qualifications Bachelor's degree from four-year college or university in creative writing, public relations, advertising, marketing or related field Two years related experience OR An equivalent combination of education and experience to equal six years Preferred Qualifications 2-3 years of experience as a social media or marketing specialist or similar role. Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, social media scheduling, and other social media best practices. Understanding of SEO and web traffic metrics. Experience with doing audience and buyer persona research. Good understanding of social media KPIs. Understanding of and working familiarity with Adobe Creative Suite. Proven experience created branded content – portfolio is a plus. Excellent multitasking skills. Critical thinker with strong problem-solving skills. Team player. Good time-management skills. Great interpersonal and communication skills. EEO Statement As an EEO/AA employer, the Texas Tech University System and its components will not discriminate in our employment practices based on an applicant’s race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information or status as a protected veteran. Jeanne Clery Act The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal statute requiring colleges and universities participating in federal financial aid programs to maintain and disclose campus crime statistics and security information. By October 1 of each year, institutions must publish and distribute their Annual Campus Security Policy & Crime Statistics Report (ASR) to current and prospective students and employees. You can locate this report through our website at: https://www.ttuhsc.edu/emergency/clery-report.aspx. Does this position work in a research laboratory? No Required Attachments Cover Letter, Resume / CV, Transcript Job Type Full Time Pay Basis Hourly Minimum Hire Rate Compensation is commensurate upon the qualifications of the individual selected Pay Statement Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as, the institutional pay plan. For additional information, please reference the institutional pay plan on the Human Resources webpage. Travel Required Up to 25% Shift Day Grant Funded? No Job Group Skilled Technicians Job Expires 10/01/2024