Marketing Transformation Director

Marketing Transformation Director*Please no third party help, there is no sponsorship available, must be USC/GC*Must be able to work EST hours Key responsibilitiesStrategic oversight (end-to-end GTM)· Own the integrated GTM strategy and execution plan across digital channels and supporting marketing motions.· Translate business objectives into measurable marketing outcomes, milestones, and delivery commitments.· Establish operating cadence, launch governance, and readiness criteria for each release/phase.Workstream connectivity (cross-functional alignment)· Build and maintain an integrated plan across product, marketing, UX, content, legal/compliance, analytics, and channel teams.· Identify and manage cross-team dependencies, handoffs, and critical path items to protect launch timelines.· Create clarity and accountability through workstream plans, RAID logs (risks/assumptions/issues/dependencies), and weekly executive-ready updates.Product build troubleshooting (delivery friction removal)· Proactively surface and resolve friction points between product delivery and GTM execution (e.g., scope changes, incomplete requirements, timing gaps, review-cycle delays).· Partner with product and delivery leads to unblock work, negotiate tradeoffs, and align release content to marketing commitments.· Ensure customer-facing claims, feature descriptions, and disclosures remain accurate as functionality evolves.PI planning & prioritization (marketing representation)· Represent marketing in PI planning and ongoing prioritization forums.· Own/maintain the marketing backlog (or equivalent work intake), ensuring clear epics/stories, acceptance criteria, and sequencing.· Drive prioritization decisions that balance customer impact, compliance constraints, channel readiness, and delivery capacity.Team management· Lead and coordinate a team of resources across content, UX, program delivery, and supporting execution roles.· Set clear goals, roles, and performance expectations; manage workload allocation and delivery quality.· Integrate contractor workstreams with internal teams and external partner teams to ensure seamless execution.Stakeholder & executive alignment· Build trusted relationships with senior stakeholders; ensure decisions are timely and communicated clearly.· Provide concise, actionable reporting on progress, risks, dependencies, and tradeoffs.· Drive alignment on scope, sequencing, and launch commitments across marketing and product leadership.Customer experience steward· Serve as the steward of the end-to-end customer journey across marketing and product touchpoints.· Ensure messaging, UX, content, and channel execution are consistent and aligned to customer needs.· Use customer insights, analytics, and qualitative feedback to inform prioritization and experience improvements.What success looks like· A single, integrated GTM plan exists and is actively managed across teams, with predictable execution.· Marketing deliverables stay aligned to product reality, even as roadmap details shift.· Cross-functional teams have clarity on dependencies and ownership, reducing rework and last-minute escalations.· Customer experience and messaging are consistent, compliant, and improve adoption and engagement.Qualifications· 10+ years of experience in marketing leadership, transformation, GTM program leadership, or product-adjacent marketing roles.· Demonstrated ability to lead complex cross-functional programs with multiple workstreams and evolving scope.· Experience partnering closely with product and delivery teams (Agile/SAFe experience strongly preferred).· Strong executive communication skills with a track record of driving alignment and decisions.· Experience in regulated industries (financial services, retirement, insurance, healthcare, or similar) and comfort working with legal/compliance review workflows