Director of Marketing

Director Of MarketingAssetWorks is an industry-leading provider of technology and consulting solutions for asset and infrastructure-intensive organizations in government, education, utilities, telecommunications, public transportation and the commercial sector. Our market leading suite of Fleet and Enterprise Asset Management (EAM) software solutions and professional consulting services enable organizations to improve asset management and maintenance practices, streamline operations, and improve accountability for mission-critical assets.Reporting to the Sr. Director of Sales & Marketing, the Director of Marketing is responsible for establishing and executing an annual marketing plan designed to capitalize on market opportunities, drive organic growth and achieve the desired pipeline to reach sales quota for all new and existing products. This role is responsible for overseeing a multi-channel marketing department that leverages digital and traditional marketing to drive sales for the organization. The Director of Marketing is a results-driven professional, who thrives with execution while also excelling at building exceptional relationships and establishing trust both internally and externally.Responsibilities:Develop and execute an annual, data-driven marketing strategy aligned to corporate growth objectives and evolving go-to-market (GTM) prioritiesLead the marketing organization through seamless adoption and execution of the company's newly launched GTM strategy, ensuring alignment across sales & marketing and other departmentsTranslate GTM strategy into measurable marketing programs that drive pipeline velocity, target account penetration, and market expansionPartner closely with sales leadership and National Account Managers (NAMs) to optimize account-based marketing (ABM), product-driven territory alignment, and campaign effectivenessDrive growth of premier logo pipeline for private/commercial industry and further adoption of land and expand model within public sector customer baseOwn marketing sourced (first-touch) and marketing influenced (multi-touch) pipeline targets and performance reporting in tandem with Sr. Sales & Marketing Operations Manager using Salesforce CRM and Marketo marketing automation platformLead planning and execution of annual AssetWorks Academy customer training event, meeting or exceeding event KPIs tailored to sales pipeline influence and customer satisfactionIdentify, implement, and operationalize AI-driven tools and workflows to increase marketing team efficiency, content and campaign personalization, and performance insightsContinuously evaluate emerging marketing technologies to improve productivity and competitive differentiationDevelop and execute multi-channel campaigns to support core markets and new product launchesManage content strategy, brand positioning, messaging consistency, and digital presence (website, SEO, digital advertising, thought leadership, etc.)Align with the sales team to develop and execute specific campaigns for targeted marketsUnderstand, analyze, and educate the team on the industry and competitive trendsIdentify and prioritize high-value market segments and underserved verticalsEnsure sales enablement materials and collateral are current, compelling, and aligned with GTM prioritiesOwn the advertising budget, ROI analysis and the production of print, online and all other forms of advertisementOversee event strategy including trade shows, promotions, regional trainings, and other customer engagement programsEstablish and report on metrics for campaign performance, marketing influenced opportunities and complete ROI analysisManage and lead marketing team resources, including all hiring activities and ongoing talent management tasksRequirements:Bachelors or master's degree in business or marketing, preferred8 or more years of experience in marketing, software industry preferred3 or more years of experience in management or talent development roles marketing resourcesEntrepreneurial spirit that is passionate about growing the business within a fast-paced environmentIn-depth understanding of SEO best practices & strategyCreative thinkerStrong analytical, problem-solving, and multi-tasking skillsSome travel is required up to approximately 20%. Travel may include the headquartered PA office, trade shows, remote sales meetings, and other professional development meetings.Passport is requiredBenefits:Generous Paid Time Off11 Paid HolidaysMedical, Dental, Vision, Life insurance benefits with various choices and generous employer contribution401k with employer match which immediately vestsAnnual Company BonusCareer growth and mentoring opportunities as a smaller business unit within the Volaris GroupTuition Reimbursement ProgramEmployee rewards and recognition programsOptional Employee Stock Purchase Program with company matchPet insuranceEmployee Discount Platform discounted entertainment tickets to movies, sporting events, hotels, live performances, etc.Referral bonusesEmployee engagement eventsFlexible remote work arrangementsWorker Type:RegularNumber of Openings Available:1