Research Analyst

A company is looking for a Research Analyst for a Salesforce Marketing Cloud migration project. Key Responsibilities Provide technical and analytical support for the Salesforce Marketing Cloud migration project Conduct current-state discovery of the legacy Marketing Portal and support data mapping and performance baseline analysis Prepare reports and presentation materials for IT leadership throughout the migration lifecycle Required Qualifications Minimum of two years of experience in a business environment, including relevant internships Familiarity with Salesforce Marketing Cloud or comparable marketing technology platforms Hands-on experience with digital marketing platforms and web analytics tools Ability to analyze campaign performance data and design A/B tests Working knowledge of systems development lifecycle (SDLC) and Agile methodologies