Digital Imaging Brand Advocate

Digital Imaging Brand AdvocateEmployment TypeFull TimeLocationFL - MIAMIElevate Every Experience: Represent Nikon Through the Lens of CreativityAs a full-time Brand Advocate with ActionLink, you won't just drive sales—you'll inspire creativity and bring the art of photography to life. This role is designed for someone who is passionate aboutphotography, visual storytelling, and imaging technology, and thrives on sharing that passion with others. Across Best Buy locations and photo specialty dealers, you'll serve as Nikon's in-market expert—training retail teams, engaging with customers, and demonstrating how Nikon products help capture extraordinary moments. From hands-on camera demonstrations to community engagement and live shooting environments, you'll transform product knowledge into memorable, experience-driven interactions that build brand loyalty and measurable results.Schedule & LocationFull-time role, 40 hours per week, including weekendsBest Buy locations and photo specialty dealers within assigned marketWhat We OfferPay rate range: $32.00–$34.00 per hour, commensurate with experienceUp to 20% quarterly performance bonusMedical, dental, vision, life, and prescription insurance plansW2 employment with direct depositPaid time off and paid holidays401(k) option with employer matchYour MissionDrive sales performance by combiningretail expertise with authentic photography knowledge, helping customers select the right gear for their creative needsBuild strong partnerships with Best Buy Blue Shirts, department managers, and store leadership to establish ongoing gear credibility and brand advocacy for NikonDeliver engaging product training that includesreal-world photography applications, increasing associate confidence and recommendation ratesBring products to life throughhands-on camera demonstrations, showcasing features like autofocus performance, lens versatility, low-light capability, and video functionalityMaintain strong in-store presence and elevate merchandising and demo experiences to feel interactive, educational, and inspiringSell directly to consumers during peak traffic days, guiding customers throughcamera selection, settings, and use cases—from beginner to enthusiast levelsIdentify opportunities to increase sell-through based oncustomer behavior, photography trends, and store dynamicsSupport photo specialty retailers and local events, leadinglive demos, shooting experiences, and community engagement activitiesRepresent Nikon at key retail events, product launches, and activations—creatingimmersive brand moments centered around photography and content creationTrack performance, gather insights, and report competitive intelligence with a focus onimaging trends and customer preferencesTerritory Ownership & ExecutionOwn and manage a defined market, including multiple Best Buy locations and select photo specialty dealersDetermine weekly priorities based on business needs, photography events, and sales opportunitiesBalance time across:Relationship building and trainingIn-store execution and merchandisingDirect selling and live demo daysPhotography-focused events and specialty channel supportParticipate in local and out-of-marketphotography events, workshops, and activations(occasional overnight travel required)Operate with autonomy while aligning to program goals and expectationsWhat We're Looking For2–5+ years of experience in retail sales, field marketing, consumer electronics, or photography-related rolesStrong passion for photography or videography—professional experience or serious enthusiast background highly preferredWorking knowledge ofcamera systems, lenses, lighting, composition, and core settings (ISO, aperture, shutter speed)Familiarity with major imaging brands (Nikon, Canon, Sony) and the broader camera ecosystemAbility to translate technical features intosimple, engaging, real-world photography guidanceProven success in training, influencing, and building relationships in retail environmentsExperience managing a territory with a high level of autonomyComfortable selling directly to consumers and guiding purchase decisions across skill levelsStrong knowledge of both national retail environments andphoto specialty channelsExcellent communication, presentation, and interpersonal skillsSelf-starter with strong time management and prioritization skillsPortfolio, social media, or examples of photography work (preferred but not required)Physical RequirementsRegular travel within assigned market; valid driver's license requiredAbility to stand, walk, and engage customers for extended periodsLift up to 25–50 lbs for merchandising and displaysWe are an equal employment opportunity employer.#NIKONAPP