Manager, Creator Strategy & Partnerships

OverviewThe Senior Lead, Creator Strategy & Partnerships is a senior leadership role responsible for owning creator strategy, quality, and thought leadership across a dedicated “creator pod.” This individual acts as the strategic and operational backbone of creator identification—ensuring that every talent recommendation is insight and data driven, culturally relevant, and aligned to client objectives.This role elevates creator strategy from a sourcing function to a high-impact, consultative discipline—bringing rigor, storytelling, and market intelligence into the campaign lifecycle. Senior Leads are accountable for the quality of all creator outputs within their pod, while also serving as a key partner to Sales, Client Management, Creative Strategy, Creator Management and Campaign teams.ResponsibilitiesPod Leadership & Quality ControlOwn the vision, standards, and quality control for all creator strategy outputs within assigned podOversee and QA all creator lists, ensuring strategic alignment, cultural relevance, and executional excellenceLead workload distribution and prioritization across pod to maximize efficiency and output qualityMaintain a high bar for precision and service excellence, ensuring all deliverables are client-readyServe as the primary point of contact (POC) for assigned talent agencies and key external partnersStrategic Talent DevelopmentTranslate client briefs into clear, insight-driven creator strategiesGuide talent selection through a full-funnel lens (awareness → conversion), incorporating platform data, agency input, and cultural trendsProvide strong rationale and storytelling behind every talent recommendation—not just lists of namesLead sourcing for celebrity, VIP, and high-profile talent within the podEnsure all creator recommendations reflect current cultural moments, emerging talent, and platform-native behaviorPre-Sale Strategy & Pitch LeadershipElevate pre-sale creator strategy across RFPs and proactive pitchesContribute to high-quality proxy lists and narrative development during pre-saleShape the “why this creator” story to improve client confidence and approval ratesIdentify and package exclusive or differentiated talent opportunities to support new business effortsPost-Sale Execution & OptimizationEnsure all campaign talent strategies are executed with consistency, quality, and speedOversee that creator lists leverage platform insights, historical performance, and agency relationshipsTrack and analyze talent approvals (R1), feedback, and performance signals across the podDrive continuous improvement by applying learnings from past talent selects and client feedback into future strategyProactive Opportunities & Thought LeadershipOwn and develop proactive creator opportunities within assigned agencies and brandsSurface emerging talent, cultural trends, and whitespace opportunities to Sales and clientsPosition the team as a trusted authority on the creator economy, both internally and externallyContinuously bring forward-thinking ideas that push beyond reactive campaign workTeam Leadership & Pod OperationsLead weekly pod meetings focused on:Strategy alignmentWorkflow and bandwidthTalent ideation and emerging creatorsProblem-solving and execution planningEnsure pod adoption of tools and platforms to drive scale, insights, and efficiencyMaintain accountability across the pod, including:Campaign casting updates (weekly deadlines)Talent tracking and reportingCollaborate cross-functionally to optimize workflows and improve team performanceQualifications5+ years of relevant experiencePrior experience in a talent agency or influencer marketing agency environmentDeep Creator Economy Expertise: Strong understanding of platforms, trends, talent landscape, and cultural signalsStrategic Leadership: Ability to translate briefs into clear, differentiated creator strategiesExceptional Judgment: High standard for talent quality, brand alignment, and cultural relevanceStorytelling & Communication: Skilled at articulating the “why” behind talent decisions in a compelling wayOperational Excellence: Proven ability to manage multiple workstreams while maintaining quality and speedRelationship Management: Strong experience working with talent agencies, creators, and internal stakeholdersData & Insight Fluency: Ability to leverage platform data, historical performance, and market insights to inform decisionsProactive Mindset: Identifies opportunities ahead of demand and drives innovation within the teamAdditional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.Compensation Range: $80,000- $100,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/15/2026.