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Key responsibilities include developing and executing comprehensive marketing strategies; evaluating product performance and making recommendations to drive revenue and OE; managing commercialization activities such as positioning, promotion, and sales enablement; and executing market research to inform strategy.
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The team leverages strategic marketing framework to support marketing strategy and implementation plan and staging gate process to manage product development and commercialization.
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Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
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What Product or Services Marketing contributes to Cardinal Health. The Senior Product Manager, Product and Solutions Marketing ensures that all labeling for the new product pipeline is completed in a timely and compliant manner.
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Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
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Coordinates with suppliers for marketing collateral for the use on labels. Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background.
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Cardinal Health is an Equal Opportunity/Affirmative Action employer. Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
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The job will be managing labeling projects from start to finish and will be responsible for go-to-market speed of the applicable product. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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In addition, marketing strategy activities including product and portfolio messaging, new product launches, engagement campaigns, new US market assessments, competitive positioning and voice of customer and customer journey analysis in the pursuit of an exceptional customer experience.
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Support development of the global product strategy, in collaboration with regional, channel, and global marketing leaders. Ensure that promotional, launch, and marketing activities align with overall portfolio strategy.
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Marketing assesses customer needs, market conditions and competition to inform business strategy. Support upstream marketing activities, including new product development, portfolio planning, product management, branding, and commercialization across all global regions.
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We are seeking a team member who is motivated to learn, able to adapt to new ways of thinking, believes in customer- and patient-centric marketing, and capable of delivering on business commitments in a fast-paced and dynamic work environment.
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This function implements the business strategy by developing and commercializing products and services and managing them throughout their full life cycles. The Global Portfolio Manager will support the development and execution of critical projects and commercialization strategies across several business units.
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Understand and manage product supply, quality, labeling, and specifications for existing products. Support assessment of manufacturers and suppliers to optimize product sourcing mix and portfolio profitability.
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Healthcare or medical product management experience, preferred. Execute primary and secondary research to drive portfolio/product decisions and identify market opportunities for preferred product offerings in targeted segments and channels.
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marketing strategy jobs Title: product manager Company: Cardinal Health
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