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Experience with digital ads trafficking is a plus (Campaign Manager, Media Ocean, Prisma) As a Senior Digital Media Specialist, you will focus on media optimization and planning across paid media for a retail client as part of Merkle's capability.
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You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying for Retail Media Networks, in the context of a multi-channel data-driven approach.
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Broadly speaking, they are responsible for the strategy, processes and technologies tied to digital revenue operations; including trafficking/ad operations, pricing, advertising analytics, programmatic revenue and first party data.
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Support HSI in supporting cyber forensics, to include the seizure of digital evidence, chain of custody, and analysis of electronic evidence from computers, mobile devices, and other digital storage media.
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4 years of experience of paid search planning/strategy, social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.
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At the heart of what PMG does, our AdOps team is responsible for working with our centralized ad server, Google Campaign Manager, in trafficking digital media campaigns for our clients across video, display, and audio channels.
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Stay up to date on new technologies, market trends and industry best practices and privacy changes as they impact the ad ecosystem Become a subject matter expert on ad and supporting digital technologies; understanding the ever-evolving media landscape Support marketing analytics teams with daily, weekly, and monthly campaign results Lead management of trafficking deliverables (floodlights/campaign goals, creative materials, landing pages, pixels, tag wrapping, etc.
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7+ years of demonstrated experience in Omnichannel marketing and analytics space, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing; and familiarity with digital targeting, activation, trafficking, and measurement.
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Design appropriate testing execution plans in partnership with the Digital Lab team and media agency of record. MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.
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You will work in several platforms including DV360, Yahoo DSP, Amazon DSP, and The Trade Desk. Our media buys include most forms of programmatically available inventory: display, streaming, native, audio, digital out of home (DOOH), and in-app.
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Proficient knowledge of media activation, verification, and trafficking/reporting platforms (Prisma/MediaOcean, MBox, DCM/CM, MOAT, etc.) Plays a lead role in all aspects of campaign activation and consistently drives activation excellence as it relates to OTT, digital, social, etc., media programs.
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The role is responsible for digital channel account production, managing affiliate and partnership marketing relationships and overseeing campaigns through all phases of launch and roll out, including negotiation of partnerships and media buys, creative development, trafficking, reporting and analysis and optimization.
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Traffic and flight client digital media campaigns flawlessly in our centralized ad server, CM360 (Google Campaign Manager) Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans.
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The Senior Director of Revenue Operations is responsible for the success and leadership of the Digital Revenue Operations department at Boston Globe Media, and successfully positioning the company’s programmatic strategy for a cookie-less future.
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The Senior Creative Marketing Specialist works in close collaboration with the External Creative Manager, Creative Director, Portfolio & Delivery Management, and other Enterprise Mobility Marketing teams to develop highly engaging and effective creative marketing campaigns via TV, digital, social, print, and other emerging media.
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trafficking digital media jobs
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