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Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches' shows.
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Social Media Marketing: Understanding how to leverage social media platforms effectively for marketing purposes, including content creation, audience engagement, and paid advertising.
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Experience in marketing, with a solid track record in event management, PR, social media, and brand management. This role encompasses a wide range of tasks, including managing marketing materials, orchestrating events, overseeing public relations, maintaining social media presence, engaging with stakeholders, and upholding Company's brand integrity.
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Manage content distribution channels, including social media platforms, email marketing campaigns, and third-party platforms, to reach and engage a wider audience. Familiarity with social media platforms, email marketing, and digital marketing best practices.
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Repurposing content to fit the publishing media, video production or social media. Ultimately, you should be able to oversee marketing content initiatives and work with the Chief Marketing Officer and the marketing department to ensure customer engagement, brand consistency and a positive customer experience.
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The Digital Media Intern will gain experience in the areas of social media, graphic design, multi-channel marketing campaigns, public relations, community engagement, and more.
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Implement personalized marketing campaigns, leveraging email marketing, in-app messaging, social media (in partnership with the Social Media Manager), and other channels to deliver relevant content and offers to specific groups in order to drive customer engagement and encourage revenue generating activity.
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Support event marketing strategies to drive attendance and engagement, working closely with marketing teams on email campaigns, social media promotion, and targeted outreach to our customer base.
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Main discipline expertise: market research & insights, brand strategy, multichannel marketing (MCM), digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, content marketing, marketing & sales automation, digital media, social media, search (SEO/SEM), event/experiential marketing, marketing analytics.
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Your Opportunity: Join our team as the Associate Director of Influencer Strategy and become a leader in the captivating world of social media and influencer engagement. A creative soul, passionate about social media trends and innovations.
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Description of Primary Duties Responsible for managing all program marketing and social media requirements, including posting regularly on socials, creating flyers, and general promotion of events.
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Digital marketing strategy and execution to include website lead capture, social media, content marketing, etc. Content development lead with freelance writer support to develop a strategy around published case studies, blogs, white papers, videos, public relations and other media pitches.
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Contribute to the planning and execution of signature fundraising campaigns, including but not limited to Make Your Mark and Calendar and Fiscal Year End Campaigns; support the team with the Barefoot Athletics Challenge and Days of Giving campaigns; and collaborate with the Alumni Engagement & Annual Giving and Advancement Communications teams to create and implement a social media strategy to promote these signature fundraising campaigns.
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You’ll work closely with the social media & communications specialist, the strategic events team, digital marketing, and a team of highly accomplished, knowledgeable thought leaders.
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Lead client tasks and projects including branding, marketing, communications, events, social media, awards, public relations, media relations, product development (e.g., annual report, project profiles, fact sheets), website, video, internal communications, and campaigns.
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