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Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
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O Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
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Shopper Marketing Manager (remote optional) Collaborate with Performance/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned.
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This individual will work cross-functionally with sales, brand marketing, integrated marketing, shopper insights, omni-channel team and sales strategy to execute against and achieve company KPIs.
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The ideal candidate will have deep experience in the CPG and Shopper Marketing category, understands the landscape, the language and the nuance of advertising in this space. Business Development Shopper Marketing/CPG lead who will develop and own CPG and Shopper Marketing client relationships, recommending the most powerful iHeartMedia solutions for CPG and Shopper Marketing advertisers.
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Establish relationships with shopper marketing vendors and agencies (ex: Quotient, Ibotta, Shopkick, Catalina, Inmar) and facilitate program planning and execution in partnership with paid media and ecommerce leads as appropriate.
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Your core KPI is growing and retaining CPG Shopper Marketing revenue and continuing to grow your new business portfolio. 3-5+ years in CPG and Shopper Marketing Sales (Media, Shopper, Grocery Industry.
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At least 2 years of prior shopper marketing, retailer marketing, or CPG Sales experience highly desired. We are looking for someone who will be an enthusiastic champion for shopper marketing within the organization and brings passion for turning shopper/retailer insights into best-in-class programs.
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They will be a champion of a culture of teamwork and sharing across the broader Shopper Marketing, Marketing, Sales, Sales Strategy, and Insights team, helping accelerate the development of a high-performance team.
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Function works closely with Field Sales, Marketing (local and global), Shopper Marketing, Finance, Net Revenue Management, Supply Chain, and internal Trade Marketing functions bringing commercial strategies to the retail (including dComm) with flawless execution achieving US B&W top and bottom-line growth targets.
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5+ years relevant experience required, CPG marketing and/or sales experience including the development of shopper marketing or consumer engagement programs. As the Shopper Marketing Manager, Nutella, Tic Tac & Pralines, you'll develop the shopper marketing strategies and programs that enable speed to market, improved merchandising, and greater buyer conversion of our brands.
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Apply marketing research information (IRI, Nielsen, Numerator and Primary) as it relates to shopper and category strategy. This responsibility is done in partnership with a Shopper Engagement (Shopper Marketing) team member.
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Shopper Marketing / Omni-channel Marketing. Develop and execute promotional plans at Walgreens in category including soliciting funding for OMNI and shopper marketing activities to drive sell in and sell out.
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Media Sales Consultant - CPG/Shopper Marketing page is loaded. Media Sales Consultant - CPG/Shopper Marketing. This Sales role requires a creative thinker with the ability to look across iHeartMedias platforms to recommend the most powerful solutions for CPG and Shopper Marketing advertisers.
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This position reports to the Sr. Manager, Channel Marketing and works closely with BBC Omni-Shopper Marketing, National Accounts, Category Mgmt/Insights alongside retailers. 5 or more years of Shopper, Field or Trade Marketing experience, preferably in Beverage Alcohol.
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