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This position reports to the Sr. Manager, Channel Marketing and works closely with BBC Omni-Shopper Marketing, National Accounts, Category Mgmt/Insights alongside retailers.
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This role will lead the sourcing, interpretation and application of shopper insights to drive in-market success, inform business decisions, and develop shopper marketing strategies and programs that promote category expansion and brand growth.
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General business management (P+L, trade promotion, merchandising strategy, distributor knowledge, shopper marketing fundamentals, and marketing acumen) Dr. Schar USA is a gluten-free manufacturing company located in Swedesboro, NJ looking to add a Natural Channel Sales Manager to our team.
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Collaborate with Global Category Director, Trade Marketing to develop and execute full consumer/shopper category plans. Marketing Manager, Merchandising, Category Manager, Garment, Apparel, Marketing, Retail, Fashion.
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The Channel Marketing Manager is responsible for developing, driving, and leading channel marketing activity for North America Retail accounts (non-Amazon). Channel Marketing Manager.
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7+ years of progressively increasing responsibility in roles that cover at least 2 of the following functions: Shopper Insights, Category Management, Retail Buyer, Market Research, Marketing, or a customer facing experience role within the consumer-packaged goods or retailer industry.
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The Manager, Category Insights is responsible for leading customer-specific category management deliverables, with specific emphasis on actionable category and shopper insights that drive the business for our customers and Del Monte.
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This manager supports DMFI's capabilities in building, maintaining, and drawing insights from syndicated and retailer POS and shopper card data with speed, agility, and efficiency. Actively partners with broader Category Insights team, Marketing, Customer Marketing and Field Sales to share learning agenda topics and subsequent research interpretation and activation.
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Work cross functionally with the Field Sales team, Shopper Marketing, Media, Category Insights, DCOE, Compliance, National Accounts Sales Analysts, the Distributor Network, and outside agencies to align chain specific program goals and go-to-market strategy.
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Frequently interact with customer personnel to drive the execution of the customer category plan, building strong relationships at the Senior Vendor Manager Level and SVS. Works with demand planning to develop accurate sales forecasts and achieve specified levels of forecast accuracy Monitors the competitors' brands and products as well as our market share, competitor market share, and target market share to understand shopper trends and opportunities and communicating to appropriate sales, trade and brand management.
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The Lead Shopper Marketing Manager will be responsible for developing and executing shopper marketing strategies and initiatives to drive brand awareness across the premium waters portfolio, increase sales, and enhance the overall in store shopper experience.
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Partner with eCommerce Sales & Omni Shopper Marketing to create integrated omnichannel strategies that achieve campaign and business objectives. The manager is media specialist who will drive our eCommerce and omnichannel businesses, with a focus on defining & implementing retail paid search and programmatic display strategies.
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As Shopper Marketing Manager for the Nestle Coffee Partners (NCP) for the Amazon business, you will be responsible for designing and executing programs that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products.
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The ideal candidate will have deep experience in the CPG and Shopper Marketing category, understands the landscape, the language and the nuance of advertising in this space. Your core KPI is growing and retaining CPG Shopper Marketing revenue and continuing to grow your new business portfolio.
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The Shopper Marketing Manager will lead the development and execution of strategies, plans, programs and tools to maximize demand and engage consumers across the path to purchase.
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