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This Shopper Insights Manager role will be solely dedicated to the Walmart organization, contributing to the development and reporting of actionable insights about the shopper and retailer across all of the Newell brands.
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Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
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10+ years of Consumer, Shopper Insights, Shopper Behavior, and/or Category Management Experience required. Generate and analyze Consumer & Shopper Insights to inform decisions related to new product development, brand communication, packaging, creative assets, and marketing optimization.
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Description Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
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Provide support, guided by Shopper Marketing manager, to POG/MOD shopper strategy in collaboration with Sales, Brand, and Insights partners, using market data, sales POS data, and shopper insights to help guide/inform strategy.
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Strong understanding of consumer behavior, market trends, and shopper insights. Monitor and evaluate the effectiveness of shopper marketing programs through market research, field surveys and data analytics, providing insights and recommendations for growth and continuous improvement.
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Stay up-to-date with industry trends and best practices in shopper marketing, sharing knowledge and insights with the team. The Lead Shopper Marketing Manager will be responsible for developing and executing shopper marketing strategies and initiatives to drive brand awareness across the premium waters portfolio, increase sales, and enhance the overall in store shopper experience.
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1+ years of related professional Shopper Insights, Consumer Insights, Category Management/Analytical role in a CPG company or brokerage firm. Establish strong working relationships with internal resources including Sales teams, Shopper Marketing, Shopper and Category Insights teams, to better understand shopper trends and behaviors.
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This position reports to the Sr. Manager, Channel Marketing and works closely with BBC Omni-Shopper Marketing, National Accounts, Category Mgmt/Insights alongside retailers. Lead and build programs for strategic customers rooted in shopper insights and delivering on retailer business objectives.
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7+ years of progressively increasing responsibility in roles that cover at least 2 of the following functions: Shopper Insights, Category Management, Retail Buyer, Market Research, Marketing, or a customer facing experience role within the consumer-packaged goods or retailer industry.
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It starts with YOU. As a Sr Shopper Insights Manager, you will be part of a customer insights team with an insatiable curiosity to understand the omni-shopper and an unyielding passion to win in the marketplace.
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7 years of relevant experience, including insights/research experience from a market research agency, consulting firm, CPG or apparel company, or with a syndicated shopper insights provider.
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Minimum of 5 years of proven experience in CPG industry -shopper insights, customer & category insights, shopper research and/or category management for consumer or relevant business experience is required.
$97,000 - $166,750 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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There is high collaboration required for this integrated role so you will also work closely with other Commercial and eCommerce functions (e.g., Data Science, Digital Shelf, Media, Shopper Insights, Revenue Growth Management) as well as our retail partners to bring compelling guidance around maximizing traffic, conversion and growth across KDP’s categories.
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Shopper Insights: Lead shopper insights projects for Walmart, partnering cross functionally with our Shopper Insights and CMI teams. About You10+ years experience in CPG industry, Healthcare experience preferred with a minimum of 3 years Walmart Category Management and Shopper Insights experienceAbility to analyze large sets of sales and shopper data, translate the insights into tactics, and present category growth opportunities to the retailer in a compelling way that drives actionStrong collaboration skills across multiple functions- National Account Managers, HQ Category Management, Sales Strategy, Digital COE, etc.
$142,000 - $200,000 a yearFull-timeExpandApply NowActive JobUpdated 2 days ago
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