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Work with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis.
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Manager, Category Management & Shopper Insights Diversified Team (Target/Club/Dollar) - CHC. Under the general guidance of the Head of Diversified Channel, the Manager Shopper Insights/Category Management role is responsible for category management, analytics, business research for the Sanofi Categorie(s) and brands within the Diversified Channel.
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Minimum of (2) years in CPG industry – customer analytics, customer insights, category management and/or shopper insights for consumer or relevant business experience is required. Fluent in interpreting shopper and category insights research and a strong understanding of syndicated data (IRI or Nielsen) and panel data (e.g. Numerator.
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As the Senior Category Insights Analyst you will have the opportunity to work with the Senior Category Insights Manager to shape category growth plans based on key data, shopper and category insights and trends.
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Develop and execute promotional plans at Walgreens in category including soliciting funding for OMNI and shopper marketing activities to drive sell in and sell out. Category Management / Category Insights.
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About You10+ years experience in CPG industry, Healthcare experience preferred with a minimum of 3 years Walmart Category Management and Shopper Insights experienceAbility to analyze large sets of sales and shopper data, translate the insights into tactics, and present category growth opportunities to the retailer in a compelling way that drives actionStrong collaboration skills across multiple functions- National Account Managers, HQ Category Management, Sales Strategy, Digital COE, etc.
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Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
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Collaborate with cross-functional teams, including Brand Marketing, Sales, Category Management, and Retail Operations, to develop and implement integrated shopper marketing programs.
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The ideal candidate will have 5+ years of combined experience in the areas of Shopper Marketing, Key Account Sales, Digital Marketing and Brand Management in the beverage/packaged goods industry.
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10+ years experience in CPG industry, Healthcare experience preferred with a minimum of 3 years Walmart Category Management and Shopper Insights experience. Cross-functional Engagement & Partnership: Ability to partner & communicate with Senior Leadership and internal partners, such as Sales Strategy, Category Management, and Shopper Insights, advising on channel strategies, shelving recommendations and category opportunities from the retailer lens.
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Related Bachelor’s degree with successful CPG Sales experience in Category Management/Insights/Sales Strategy. Ability to analyze large sets of sales and shopper data, translate the insights into tactics, and present category growth opportunities to the retailer in a compelling way that drives action.
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Strong collaboration skills across multiple functions- National Account Managers, HQ Category Management, Sales Strategy, Digital COE, etc. Shopper Insights: Lead shopper insights projects for Walmart, partnering cross functionally with our Shopper Insights and CMI teams.
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Category Leadership: Ability to define omni strategies that deliver sales and share growth to help position Sanofi as the “go-to” partner on thought leadership and category expertise in our departments with retailers.
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Category Development Director, Mass Channel. Category Analytics: Partners with Sales Team Lead, Sales Directors, NAMS to build the category analytics needed to drive Sanofi’s business at retail.
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Shelf Analytics: This position should be able to determine and develop new ideas on how to optimize assortment, placement, or space to drive category growth for both the B&M and Digital shelf. This role also will need to lead and coach the team on how to leverage internal research and deliverables, translating them into tactics that drive category growth at the retailer.
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