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Experience in digital advertising platforms, including Google Ads, Bing Ads, etc. Plan and execute A/B tests for ad copy, landing pages, and other campaign elements to continuously improve performance.
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Platforms used include, but are not limited to, Google Ads, Microsoft Ads, Meta Ads Manager, bid management tools, ad copy generators, Google Analytics, and WordPress. This role will also be responsible for creating ad copy and landing page copy for digital advertising marketing, alone or in conjunction with content team and management.
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This role requires a strategic thinker with a deep understanding of digital marketing channels with proficiency in Google ads, SEM, paid and organic social, HubSpot, SEO and more. Create HubSpot landing pages and email communications and workflows that bring leads to conversion, increase customer loyalty, and decrease attrition.
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Design and develop landing pages with a focus on conversion rate optimization. Develop and execute Google Ads campaigns. Proficiency in the Google Ads platform. Fully Remote or Hybrid Opportunity on the East Coast.
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Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI and reach our target audience effectively. Manage all aspects of the SEO campaign from start to finish including managing content, writing copy, creating landing pages, optimizing URLs for keywords and using Google Analytics to monitor performance.
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Create impactful ABM nurture campaigns for our targeted accounts (includes building website landing pages, writing emails, developing ads (PPC, search, display, social), and SEO strategy.
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Partner with agency on SEO tactics as needed· Utilize keyword research and application using the Google Keyword Tool.· Use Google AdWords, Display Ads, Retargeting, PLA’s, Meta, GMC· Website maintenance, new landing page and PDP creation, promotions implementation, load updated product level content.
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Assist the Digital Marketing Manager is setting up new PPC Campaigns and Landing Pages for Google Ads Platform. As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our clients to increase their website traffic and conversion rates.
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Demonstrate expertise of selling digital advertising products including digital display ads, SEO, SEM, paid media, social media, mobile, programmatic, IP targeting, OTT/CTV, e-mail, mobile advertising and website landing page development.
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Demonstrate expertise of selling digital advertising products including digital display ads, SEO, paid media, social media, mobile, programmatic, IP targeting, OTT/CTV, e-mail, mobile advertising and website landing page development.
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Work with the PIDSA Marketing Team to manage and implement advertising content into PIDSA channels, such as 3rd Party Advertising, Google SEM, Programmatic Display, social media, and push message ads.
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Collaborate with the team to create ads and landing pages, taking a creative lead in directing digital campaigns while minimizing outsourcing. Manage SEM campaigns and bid strategies and other day-to-day activities including launching and optimizing search/display and paid social ad campaigns, determining and prioritizing keyword building, ad copy, landing page and bid optimization, monitoring spend and performance levels relative to budgets and expected KPIs.
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Plan and implement targeted social, influencer, email, and digital marketing campaigns aligned with brand objectives across diverse channels such as web, SEO/SEM, PPC, retargeting, and paid social.
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This role will oversee digital marketing programs including paid performance, lead generation and nurturing, SEO/SEM, website and landing page CRO, offline marketing acquisition, and Lifecycle marketing.
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Strong proficiency in social media (Facebook, Instagram, TikTok, X, LinkedIn) We believe in the power of local connectivity and dedication to bridging the digital divide in rural and suburban cities across the Hudson Valley and beyond.
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