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Job Description and RequirementsThe Digital Marketing Specialist will be part of a team responsible for managing and maintaining online and digital initiatives, including (but not limited to): external and internal company websites, email marketing and communications to RBFCU members, search engine optimization/marketing and other digital initiatives that support RBFCU's marketing strategy and contribute to the credit union's overall business objectives.
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Familiarity with E-Commerce technology, mobile media, search engine optimization, affiliate marketing, and display advertising. Collaborate with marketing to strategize social and email marketing campaigns.
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Reporting into the Head of Product, the ideal candidate will have a deep understanding of SEO principles and strategies, with a proven track record of driving organic traffic and improving search engine rankings.
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Minimum Qualifications: Knowledge, Skills and AbilitiesDemonstrated knowledge, experience and skills in online marketing and practices including website design and copy, mobile marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), outbound email techniques and practices including HTML experience, responsive design and CSS.Solid working knowledge of email strategies to effectively drive consumer engagement on the website.
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Manage digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, targeting contract caterers and their customers.
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Full working knowledge of all aspects of Digital Marketing including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing and Chat Boxes.
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Build on existing Search Engine Optimization and marketing activities, working in concert with third-party and internal marketing agencies. Solid understanding of the latest trends in digital marketing, social media, blogging, email and search.
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Oversee and provide strategic guidance and directly support SEM, ABM, content marketing, social media, conference and event marketing, email marketing, SEO, partnerships, referral programs, PR and brand management, design, and product marketing.
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The Relevance Initiative in Personalization Engine leads the core ML/ AI technology that enables all buyer facing personalization experiences (outside of Search), from Etsy app, to Etsy.com to email marketing and push notifications.
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Includes Search engine optimization (SEO), Search engine marketing (SEM), and digital advertising and email, direct mail, and SDR outreach. Build and lead a demand generation center of excellence that includes cross-functional collaboration with product marketing, sales, content, field marketing, digital marketing, SDRs and customer success Partner/channel marketing to leverage demand generation campaigns in co-marketing activities.
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Stay abreast of industry trends and emerging technologies to enhance online presence while driving digital marketing initiatives, including social media, email campaigns, and Search Engine Optimization (SEO.
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We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. Develop and execute SEO & SEM strategies to improve client visibility and performance in search engine results.
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Aid in proposing content and search engine optimization recommendations for landing pages, blogs, social content, paid media, email marketing, etc. Compile and assess analytics for email marketing, paid media and website.
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Experience with digital marketing tactics across channels (e.g., search engine marketing, social, email, display). Experience managing large budgets and campaigns across multiple digital advertising channels (e.g., paid search, paid social, display, retargeting, video.
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A demonstrated application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
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