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As an Inbound Marketing Specialist, they can expect to create, manage, and execute multi-channel marketing campaigns (such as social media, search engine optimization (SEO) and blogging) that leverage different strategies to drive customer acquisition.
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Knowledgeable with different types of marketing channels such as content marketing, pay per click advertising, search engine optimization and marketing, outdoor marketing, social media advertising, email campaigns, website design, landing page enhancement, copywriting, and comprehensive performance analytics of the marketing campaigns.
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Optimize copy and landing pages for search engine marketing. In depth knowledge in search engine optimization practices. Top Marketing Survey Data Company seeking SEO Marketing Specialist to join our growing team.
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As an SEO/SEM Specialist for Rittal LLC, you will be responsible for effectively managing all search engine optimization and marketing activities. Optimizing copy and landing pages for search engine optimization.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Ability to partner with marketing, IT, and digital design to identify specific landing page strategies to maximize search exposure. Provide thought leadership and guidance in the area of search engine optimization.
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These roles are responsible for planning, optimizing, implementing and analyzing natural search engine marketing activities. Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results.
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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Experience with search-engine optimization (SEO) strategy and application to content development. This involves partnering with global, regional, and segment marketers, digital marketing & channel strategists, corporate communications leads, integrated marketing communications leads, and brand owners to create data-driven content strategies aligned to business goals.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Search engine marketing (SEM) - Develop ad copy and landing pages to capture lead data from paid search engine marketing efforts. Content strategy should include multiple form factors and assets including marketing sites, landing pages, videos, sales enablement, and other marketing materials.
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Implement and monitor effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, to improve organic and paid traffic to the company's website.
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Conducts market research and analyzes trends in market data to identify new marketing opportunities and utilizes in development of marketing campaigns. Analyzes data using web analytics such as Google Analytics, FB Analytics and others to evaluate the success of marketing efforts and comes up with new ideas to improve brand marketing and exposure.
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Perform all functions pertinent to Search Engine Optimization including optimizing copy and landing pages for search engine optimization; Performing ongoing keyword research including discovery and expansion of keyword opportunities; Researching and implementing content recommendations for organic SEO success.
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You will contribute to a digital-first, brand marketing content strategy to build brand identity and contribute to business growth through the creation and distribution of customer-centric content.
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