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Must have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM). 3+ years of experience using Google Analytics, DOMO, Salesforce, Pardot, GoogleAds 360, Datorama, Quantcast, Super metrics, and GMT (or similar platforms) to conduct in-depth web analytics.
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Experience with Yext, Google My Business, Google Webmaster Tools, Google Ads, Google Data Studio, Bing Webmaster Tools, Bing Ads, SEMRush, Local Falcon, Screaming Frog, Adobe Analytics, Yelp, Waze, OpenTable, and TripAdvisor.
$75,000 - $80,000Full-timeExpandApply NowActive JobUpdated 12 days ago - UpvoteDownvoteShare Job
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Advanced working knowledge of search engine marketing (Google Ads), search engine optimization (SEO), paid social ads (Facebook, Instagram, TikTok, Pinterest, YouTube), display/programmatic, email, Data Management Platforms and web analytics (Google Analytics, Adobe Analytics, Google Tag Manager.
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Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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Use tools, including Google Analytics, heat maps, keyword relevancy tools, web quality assurance software, search engine optimization, and user data, to recommend new content development, and promotions, and which content to sunset based on inactivity.
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Analytics analysis i.e. Google Analytics, Data box, Hubspot Reporting- Keyword Analysis i.e. Moz- HubSpot Marketing Hub or similar i.e. landing pages and EDM campaigns- CRM management tools i.e. SalesForce, HubSpot CRM.
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Knowledge and experience with fundamental site architecture as it impacts and influences search engine and digital marketing. -Develops and supports the overall Organic & Local Search marketing strategy, activation and measurement, while also helping lead integration of SEO and SEM into achieving brand marketing objectives.
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Develops and documents processes for best-in-class integrated search leveraging tools such as: Google Search Console, Google My Business, Bing Webmaster Tools, Apple Business Connect, Google Ads, Yext and Yelp reporting features.
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Search engine optimization (SEO), data analytics or competitive intelligence experience. Work cross functionally to ensure that all product data and feeds are accurate and complete across all BB websites, marketing collateral and sales channels (Amazon, Google Merchant Center, Shopify Sales Channels, etc.
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Guide Analyst level associates to analyze and leverage customer data, site behaviors, pre/posttransaction data and competitive benchmarking to identify opportunities to improve the Omni-Channel customer experience, including identification of opportunities to improve taxonomy, purchase path (search and navigation), digital content, Search Engine Optimization (SEO) and post-transaction results.
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Understanding of Google Search Console, Google Analytics, Google Tag Manager, and other digital marketing analytics tools. Responsible for data integrity and the subsequent accuracy of reports based on data in Slate, Salesforce, and Google Analytics.
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As an SEM Analyst, you will manage and optimize search engine marketing campaigns across both Google and Bing. You will be responsible for analyzing data, identifying trends and insights, and continuously improving the performance of campaigns to meet goals and objectives.
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Utilize data analytics to measure campaign attribution and assess the impact of different marketing channels on customer acquisition. Review the latest developments in Search Engine Optimization, content trends, and consumer behavior with the web manager and agency team.
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Proven work experience (2-3 years) as a digital media specialist or equivalent+ Experience with ad servers, demand side platforms, data management platforms and analytics tools+ Expertise in building and managing Google Ads and Microsoft paid search campaigns (Google Certification preferred.
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Develop and support the overall Organic & Local Search marketing strategy, activation and measurement, while also helping lead integration of SEO and SEM into achieving brand marketing objectives.
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