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Optimizing copy and landing pages for search engine optimization. As an SEO/SEM Specialist for Rittal LLC, you will be responsible for effectively managing all search engine optimization and marketing activities.
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Experience with search-engine optimization (SEO) strategy and application to content development. Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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This involves partnering with global, regional, and segment marketers, digital marketing & channel strategists, corporate communications leads, integrated marketing communications leads, and brand owners to create data-driven content strategies aligned to business goals.
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Search engine marketing (SEM) - Develop ad copy and landing pages to capture lead data from paid search engine marketing efforts. Search engine optimization (SEO) - Deliver programs that improve organic search rankings and maximize investment in search engine optimization.
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Implement and monitor effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, to improve organic and paid traffic to the company's website.
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We also offer other benefits like paid time off, financial and savings programs, 401k, and access to our employee assistance program and other discounts. Continue your search for Executive positions.
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You will contribute to a digital-first, brand marketing content strategy to build brand identity and contribute to business growth through the creation and distribution of customer-centric content. The Senior Manager, Content Strategy is a working manager and therefore defines content strategies and editorial calendars and executes the responsibilities of a brand and marketing writer.
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Mapping out the content pipeline for campaigns, channels, and annual comms & marketing plans, from ideation through publication and promotion, including incorporate of SEO, as well as contributing to team member growth by enabling application of content strategy to assignments.
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Sodexo has an exciting opportunity for a Senior Manager, Content Strategy, to join our Digital Marketing & Content team. This is a virtual position. At Sodexo, we offer executive careers that lead our business in Corporate, Schools, Universities, Government and Agencies, Healthcare, Personal and Home Health Services, Senior Living, Sports and Leisure, and Benefits and Reward Services.
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Optimize copy and landing pages for search engine marketing. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
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This role also involves organic search analysis, discovery, execution,and performance reporting of search engine optimization strategy anddeliverables. Additionally, youwill conduct performance tests, collect and analyze data, and identifytrends and insights to achieve maximum ROI in paid search campaigns.
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Consistently A/B test website content for usability ensuring that content is optimized for search engine indexing. The Design Developer uses website analytics to make data-driven optimization suggestions and will project management development projects with our OSS and SOC teams.
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The role involves working collaboratively with a team of skilledprofessionals to design, build, and manage paid search advertisingcampaigns across multiple divisions. As an SEM Specialist, you will needto focus on keyword targeting and bidding, audience targetingcustomization, ad copywriting, and design, creating offers, anddesigning landing pages - all while delivering high-quality worktailored to the company's goals.
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