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Collaborate closely with the IVD commercial team, Medical marketing team and Marketing Service teams; the initial focus will be on supporting the development or enhancement of fundamental lead-driving digital marketing initiatives, to include search engine optimization (SEO),Google paid search, enhancements to the IVD webpage structure, and LinkedIn advertising.
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Experience with search-engine optimization (SEO) strategy and application to content development. Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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Data science, machine learning, optimization models, PhD in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Using open source frameworks (for example, scikit learn, tensorflow, torch)Primary Location.
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Focus areas include customers, stores and employees, in-store service, merchant tools, merchant data science, and search and personalization. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
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Bluevine is seeking an experienced and accomplished Paid Media manager to oversee all our Paid Media investments across Search, Social, Programmatic, Display, Video, OOH, and other new digital formats to drive acquisition, retention, and cross-sell efforts.
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Experience with SemrushGoogle Tags Management or any other TMS ExperienceKnowledge of Looker Studio/Google Data StudioKnowledge of other Paid Search Networks: Bing, Reddit, QuoraExperience with a Customer Data Platform (CDP.
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Enhance data and analytic capabilities, with a keen focus on paid search analytics, through improved targeting, measurement, mar-tech/ad tech tools, and process improvements to drive incremental growth.
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Experience with search engine optimization, lead generation, and email marketing. Overseeing all digital marketing and media efforts including SEM, search, (implementing keyword strategies), mobile, social (oversee and optimize paid campaigns), display, programmatic, landing page development, etc.
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JOB SUMMARY: The Paid Media Analyst will be responsible for collecting, analyzing, and interpreting data to uncover optimization and test and learn ideas related to our Paid Media campaigns across all media channels.
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Champion cross-brand integrated search engine optimization and local search strategies and explain the benefits / results of initiatives to a wide variety of stakeholders. Experience should include developing and supporting Digital Marketing strategies and managing large Paid Search media budgets and accounts.
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The Paid Search Media Buyer is a key member of the Health Media Hub team and will directly support the Health Media Hub team with Paid Search media buying, analysis, optimization, and management of tactical paid search media plans for healthcare client accounts.
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Drives strategy and decisions in digital marketing alongside Director of Marketing, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
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Analyze performance data deeply to identify key growth paths and opportunities for optimization across various channels, including paid search, social media, programmatic, video, OOH and others, while ensuring we have a pipeline of scalable innovation.
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As the job market remains highly competitive, we have seen a surge in "rage applying." This is when candidates apply to multiple jobs, often without considering whether they are truly interested in the role. Rage applying goes hand-in-hand with quiet quitting. Often, employees want to entertain the thoughts and feelings of leaving their job, but they aren't necessarily serious about leaving yet. Meanwhile, other employees engaging in this trend are actually trying to find a better role. As a recruiter, it can be hard to identify who are the real applicants in a sea full of quiet quitters, but understanding rage applying and identifying red flags will certainly help.
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In today's competitive job market, writing quality job ads is critical for attracting top talent to your organization. While networking and candidate referrals are prime real estate for finding qualified candidates, nothing beats the tried-and-true method of writing an extraordinary job ad. But while writing a great job ad is the first step, what's more important is increasing visibility. You could have the most detailed, well-written ad on the internet, but if no one sees it, then you are wasting time (and potentially money!). Employers often believe that job boards are the root of the problem, but you can learn how to increase job ad exposure by tweaking a few steps of your recruitment process.
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Building a candidate pipeline through a great internship program for local college students and recent graduates at local universities is a great and cost-effective way to attract and retain top talent. By offering meaningful and impactful work experiences, regular feedback, coaching, and mentorship, you can create a positive internship experience that will make your organization a sought-after destination for future employees. This not only benefits the organization in the short-term but also in the long-term, as you'll have a pool of well-trained and experienced candidates who may be interested in full-time employment once they graduate. Furthermore, building relationships with local universities and college students can increase brand awareness and build a positive reputation for your organization in the local community.
Hiring Transparency
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Recruitment strategies that are weird, but actually workÂ
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