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Headquartered in Dallas, Texas, Imaginuity provides integrated marketing services including brand experience, advertising, traditional and digital media planning and buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Full working knowledge of all aspects of Digital Marketing including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing and Chat Boxes.
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Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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2+ years’ experience in data-driven media planning and buying across programmatic display, Facebook/Instagram/Pinterest, paid search, CTV, video, programmatic audio, digital out-of-home.
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Knowledge of search engine optimization (SEO) best practices and experience with content management systems (CMS) such as WordPress, Shopify, or Magento. Experience with email marketing tools such as Mailchimp, Constant Contact, or Hubspot.
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Responsible for campaign setup, ad implementation, conducting audience and keyword research, estimating budgets, optimizing campaigns based on pacing and tracking, and leveraging testing strategies for conversion tracking across paid social platforms like Facebook Ads Manager, Google Ads, and TikTok Ads Manager.
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Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually. At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies.
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Digital Analytics, Data Analytics, SQL, Google Analytics, Tableau, Looker, Domo, Management, Campaign Analysis, Web Analytics, Marketing Analytics, A/B Testing, A/B Test, Media analytics, Media analyst, Paid media, Advertising, Power BI, Tableau, Excel.
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Job Description Reporting to the VP, of Specialty Digital Marketing, the Paid Media Manager executes digital and traditional paid marketing strategies for Westgate Resorts primarily on paid search channels (Google/BING) and paid social media channels (Facebook/Instagram/META), as well as supports the marketing strategies of all departments and venues.
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Platforms include Google Ads, Bing Ads, Meta Ads, TikTok Ads, and YouTube Ads. Conduct regular data analysis and reporting to monitor campaign performance, identify trends, and make data-driven decisions for optimization.
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Experience with search-engine optimization (SEO) strategy and application to content development. Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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We are in search of an experienced Senior Director of Global and North America Entertainment & Influencer Marketing based in New York. This individual will lead our Global and North America Talent Management teams and report directly into the VP, Entertainment & Influencer Marketing.
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Knowledge of skills and responsibilities of social media messaging, digital/programmatic advertising and search engine marketing. Develops digital/programmatic marketing and search engine marketing initiatives as needed for public messaging and recruitment efforts.
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