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Collaborate closely with the IVD commercial team, Medical marketing team and Marketing Service teams; the initial focus will be on supporting the development or enhancement of fundamental lead-driving digital marketing initiatives, to include search engine optimization (SEO),Google paid search, enhancements to the IVD webpage structure, and LinkedIn advertising.
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Oversee and manage a substantial media buying strategy exceeding $100MM, with a primary focus on paid search, encompassing campaign creation, optimization, and rigorous testing across full-funnel, multi-platform marketing initiatives.
$170,000 - $205,000 a yearFull-timeExpandUpdated Today - UpvoteDownvoteShare Job
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Areas of digital marketing oversight include digital content strategy, content execution, and branding across multiple domains and audience segments, marketing automation strategy and execution, lead generation tools, digital analytics, paid and organic social media, and other digital channels.
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Reporting to the Vice President of Marketing and Communications, the Senior Director of Digital Marketing will play a crucial role in driving Moore’s digital marketing strategies and initiatives, with a specific focus on overseeing paid search and paid social initiatives, as well as organic website optimization strategies.
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This includes growing and optimizing our paid channel mix; Paid Search, Paid Social, Programmatic and Affiliates and utilizing first party data to support aggressive growth goals, while also looking for ways to optimize key metrics such as CAC to LTV ratio.
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Channel management and optimization: Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, search, personalization, in-person and virtual events, etc.
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As a Search Engine Optimization Analyst within our Digital Marketing team, you will be responsible for the development of research and analysis in support of strategic Search Engine Optimization initiatives.
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Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline.
$200,000 - $300,000 a yearFull-timeExpandUpdated Yesterday - UpvoteDownvoteShare Job
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Drives strategy and decisions in digital marketing alongside Director of Marketing, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
$55,000 - $65,000 a yearFull-timeExpandUpdated Yesterday - UpvoteDownvoteShare Job
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Workplace PolicyHybridJob ResponsibilitiesDevelop and execute digital marketing and marcom programs through the delivery of campaigns and promotions, email marketing, search engine marketing, content marketing, and social media that improves customer relationships with Murata, and enable customers to quickly find, select, design, and buy Murata components.
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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Expert ability with paid search, display, retargeting, buying, marketing automation, e-commerce, landing pages, conversion, programmatic media optimization, and delivery of exceptional performance-oriented digital campaigns.
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Revenue-Driven Demand/ Lead Generation : As a player/coach, develop and execute multi-channel lead generation campaigns, such as digital marketing (paid search and SEO), events, and webinars.
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The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms; optimizing and creating website strategies based on search engine optimization(SEO), search engine marketing (SEM) activities and reporting.
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