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Collaborate closely with the IVD commercial team, Medical marketing team and Marketing Service teams; the initial focus will be on supporting the development or enhancement of fundamental lead-driving digital marketing initiatives, to include search engine optimization (SEO),Google paid search, enhancements to the IVD webpage structure, and LinkedIn advertising.
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Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms.
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Enhance data and analytic capabilities, with a keen focus on paid search analytics, through improved targeting, measurement, mar-tech/ad tech tools, and process improvements to drive incremental growth.
$170,000 - $205,000 a yearFull-timeExpandUpdated Today - UpvoteDownvoteShare Job
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Areas of digital marketing oversight include digital content strategy, content execution, and branding across multiple domains and audience segments, marketing automation strategy and execution, lead generation tools, digital analytics, paid and organic social media, and other digital channels.
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Oversee the planning and execution of paid search campaigns, including keyword research, ad creation, bid management, and optimization, utilizing data-driven insights to maximize campaign performance.
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Perform ad-hoc research and analysis in support of SEO strategy scope using SEO, Paid Search, and Adobe Analytics data. You will be developing processes and procedures to support data analysis to deliver topic ideation, competitive search analysis, content gap analysis, and the automation of Search Engine Optimization processes.
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Channel management and optimization: Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, search, personalization, in-person and virtual events, etc.
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Build ReflexMD's presence in paid search shopping platforms, such as Google Shopping, by managing product feed optimization and campaign performance. Search Engine Optimization: Develop and implement organic search (SEO) strategies to improve ReflexMD's search engine rankings and increase organic traffic.
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Deep expertise in paid search (SEM), paid search shopping, and organic search (SEO) best practices. 10+ years of hands-on experience in search marketing and related platforms (e.g., Google Ads, DV360, Google Analytics, SEO tools.
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Deep experience and knowledge of interpreting diverse data sets e.g., earned media, native social analytics, paid social media campaigns, Google Analytics, Adobe Analytics, search trends, etc.
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JOB SUMMARY: The Paid Media Analyst will be responsible for collecting, analyzing, and interpreting data to uncover optimization and test and learn ideas related to our Paid Media campaigns across all media channels.
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Growth & Innovation team leverages data, algorithms and analytics to optimize and automate all things related Walmart eCommerce - merchandising operations, site content, search etc.
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Drives strategy and decisions in digital marketing alongside Director of Marketing, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
$55,000 - $65,000 a yearFull-timeExpandUpdated Yesterday - UpvoteDownvoteShare Job
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Combined with advanced data analytics, the Digital Marketing Manager is expected to deliver industry best digital marketing, marcom, content marketing and social media programs to uncover customer preferences and behaviors.
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Along with media buyers draft a data-driven marketing strategy, prioritizing testing and optimization initiatives across all marketing channels (paid search, social media, email marketing, etc.
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