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Possess knowledge of key elements of a digital marketing, including Analytics, Facebook Advertising, Google Ads, Conversion Rate Optimization, Search Engine Optimization, Social Media.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Experience with search-engine optimization (SEO) strategy and application to content development. Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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Drives strategy and decisions in digital marketing alongside Director of Marketing, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
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We provide services such as customized Website development, eCommerce web design, Paid advertising, Search Engine Optimization, Content marketing, and Press release distribution.
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Expert ability with paid search, display, retargeting, buying, marketing automation, e-commerce, landing pages, conversion, programmatic media optimization, and delivery of exceptional performance-oriented digital campaigns.
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Our paid digital media campaigns range from paid search, paid social, programmatic, to video placements and range from small to large advertising budgets. Maintains a high level of expertise across all paid media platforms, including but not limited to paid social, paid search and programmatically placed media.
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Manage paid search advertising using Google and Facebook ads, among others. An understanding of search engine optimization and website design. Report on and analyze key marketing metrics to include lead generation, PPC, social media and website data.
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This position will work collaboratively with the digital teams (planning, search and social, programmatic, data, and creative) to successfully deliver high-quality campaigns for arts organizations, social-justice causes, and higher education.
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Channel management and optimization: Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, search, personalization, in-person and virtual events, etc.
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Develop and execute digital marketing and marcom programs through the delivery of campaigns and promotions, email marketing, search engine marketing, content marketing, and social media that improve customer relationships with Murata, and enable customers to quickly find, select, design, and buy Murata components.
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You will deep dive into channel and audience data for digital advertising including paid search, paid social, display, retargeting, SEO, etc., and manage the research, reporting, and experimentation needed to build growth and drive ROI. You will make recommendations which influence growth and retention strategies.
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Content Monetization Explore and implement monetization strategies, such as advertising, sponsored content, affiliate marketing, or paid subscriptions, to generate income from content. Keyword and SEO Optimization Ensure content creators incorporate SEO principles and keyword research into written and multimedia content to improve search engine visibility.
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Preferred experience in the following platforms: Google Ads (Search & Shopping), Microsoft Advertising, and Google Analytics. This person will be responsible for leading our paid media team across a variety of clients from strategy execution, planning, campaign structure management, campaign optimization, bidding strategies, and measurement.
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