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Robert Half is seeking a PPC Specialist/Paid Search Performance Marketing Analyst to work with our agency client in Troy, MI. The PPC/Paid Search Performance Media Analyst will be responsible for reviewing client Google Analytics and Google AdWords accounts to make recommendations for better optimized search rankings.
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Tools: Proficient in website analytics tools (e.g. Google Analytics) Proficient in search marketing tools Proficient in search ads managers (e.g. SA360, Google Adwords, Bing Ads, Pinterest, etc.
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Provide strategic direction for digital media including programmatic, paid social and paid search efforts and social media strategy. Experience with Google Analytics and Google AdWords a plus.
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1+ year of experience working on SEM and PPC for paid search and social ad platforms (Facebook Ads, Google Ads, etc) with experience managing campaigns from Z including creation, tracking and tagging setup, optimizing budgets, and reporting on campaign performance.
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The PMG Graduate Leadership Program (GLP) is a hands-on leadership development program for recent graduates of bachelor’s or master’s programs who are interested in working on data-driven digital and technology solutions and creating an impact for leading brands such as Apple, GAP and Sephora.
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Your contributions will drive content discovery and personalization through voice and search interactions across our mobile apps, third-party devices (e.g., Alexa, Google Home, Roku, etc.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack. Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management.
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Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI. Define lead scoring attributes and identify opportunities for our customers to capitalize on.
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Extensive hands-on experience working with large data sets with hands-on technology skills to design and build robust data analytics solutions using Spark, Delta Lake framework, Azure/GCP/AWS Big data services, Databricks, and other tools & technologies.
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As a Growth Marketing Strategist you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.
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Preferably hands-on experience with, if not deep understanding of, Google Search, Bing Search, Meta Ads, YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, and major DSPs.
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Paid Search: Analyze and discuss client paid advertising campaigns on Google Ads, Facebook Ads, and their associated display networks. Experience with paid search (Google Ads and Facebook Ads) is a plus.
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Search internal systems on a wide range of data including but not limited to: trim, hash, edibles, topicals, packages, labor statistics, testing results, etc. The Processing Analytics Supervisor will be responsible for ensuring that the Processing Analytics team has correctly entered data across all data systems (Google sheets, Smartsheets, METRC, Biotrack & NAV.
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This person will be responsible for supervising the Data Techs, as well as the Data Specialists on the Processing Analytics Team. In addition, the Processing Analytics Supervisor is responsible for verifying the accuracy of data entered by the Data Technicians/Specialists on the team and will be assigned various reporting duties as needed.
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