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Includes Search engine optimization (SEO), Search engine marketing (SEM), and digital advertising and email, direct mail, and SDR outreach. General demand generation martech solutions such as personalization engines, firmographic, technographic and intent data platforms, and content marketing platforms (Salesforce, Marketo, Zoominfo, and 6sense preferred.
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Technical understanding of digital performance marketing i.e. Bought, Owned, and Earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management, and Display Marketing.
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Must have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM). Analyze Flexjet and sister company’s SEO and SEM data (including paid search, pay-per-click advertising, and digital Banner Ads) to generate valuable data insights to reach a highly targeted niche audience and drive them to relevant websites.
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Demonstrate knowledge in all areas it takes to be successful online, including organic and paid search, site design, SEO, SEM, email marketing, and social media, customer workflow optimization, nurturing tactics, etc.
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Develop and support the overall Organic & Local Search marketing strategy, activation and measurement, while also helping lead integration of SEO and SEM into achieving brand marketing objectives.
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1-2 years experience of implementing data-driven Search Engine Optimization (SEO), Search Engine Marketing (SEM) strategies to improve organic visibility and website engagement.
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As an Inbound Marketing Specialist, they can expect to create, manage, and execute multi-channel marketing campaigns (such as social media, search engine optimization (SEO) and blogging) that leverage different strategies to drive customer acquisition.
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Manage and optimize digital marketing campaigns, including SEO (Search engine optimization), SEM (Search engine marketing), email marketing, Video Marketing, and social media advertising.
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Implement a global Search Engine Marketing (SEM) program for Meridian using Search Engine Optimization (SEO) and Google AdWords Pay-per-Click (PPC) as the primary tactics. Success in this role will require strong digital strategy and channel execution experience, marketing & data operations knowledge, an understanding of the life science pace, and a hands-on attitude, with the ability to roll up your sleeves to drive implementation of the tactics in a dynamic and developing organization.
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Digital marketing and customer experience: Lead the development and execution of digital marketing strategies, including website, social media marketing, email marketing, content marketing, search engine optimization (SEO), and search engine marketing (SEM.
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Develops and supports the overall Organic & Local Search marketing strategy, activation and measurement, while also helping lead integration of SEO and SEM into achieving brand marketing objectives.
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Champions cross-brand integrated search engine optimization and local search strategies and explains the benefits / results of initiatives to a wide variety of stakeholders including Senior Executives and below via integrated knowledge sharing or performance review opportunities.
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On search marketing channels (Organic & Paid) and map customer journeys of these segments across our website and platform and use these insights from acquired knowledge to influence SEO optimizations, keyword bidding, marketing budget and drive channel optimization for performance marketing function.
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Oversee and optimize the performance of various digital marketing channels, including search engine marketing (SEM), search engine optimization (SEO), email marketing, social media marketing, affiliate marketing, and display advertising.
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The Paid Search Specialist is a hands-on SEM expert that will be responsible for analyzing data and developing strategic optimizations and recommendations within Paid Search platforms.
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