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Experience with Yext, Google My Business, Google Webmaster Tools, Google Ads, Google Data Studio, Bing Webmaster Tools, Bing Ads, SEMRush, Local Falcon, Screaming Frog, Adobe Analytics, Yelp, Waze, OpenTable, and TripAdvisor.
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Advanced working knowledge of search engine marketing (Google Ads), search engine optimization (SEO), paid social ads (Facebook, Instagram, TikTok, Pinterest, YouTube), display/programmatic, email, Data Management Platforms and web analytics (Google Analytics, Adobe Analytics, Google Tag Manager.
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3+ years of experience using Google Analytics, DOMO, Salesforce, Pardot, GoogleAds 360, Datorama, Quantcast, Super metrics, and GMT (or similar platforms) to conduct in-depth web analytics.
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Use tools, including Google Analytics, heat maps, keyword relevancy tools, web quality assurance software, search engine optimization, and user data, to recommend new content development, and promotions, and which content to sunset based on inactivity.
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Guide Analyst level associates to analyze and leverage customer data, site behaviors, pre/posttransaction data and competitive benchmarking to identify opportunities to improve the Omni-Channel customer experience, including identification of opportunities to improve taxonomy, purchase path (search and navigation), digital content, Search Engine Optimization (SEO) and post-transaction results.
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We are an integrated consultancy, offering strategic communications, data analytics & insights, government relations, digital strategy, creative content, and advertising services. Expert ability with paid search, display, retargeting, buying, marketing automation, e-commerce, landing pages, conversion, programmatic media optimization, and delivery of exceptional performance-oriented digital campaigns.
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Develops and documents processes for best-in-class integrated search leveraging tools such as: Google Search Console, Google My Business, Bing Webmaster Tools, Apple Business Connect, Google Ads, Yext and Yelp reporting features.
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Champions cross-brand integrated search engine optimization and local search strategies and explains the benefits / results of initiatives to a wide variety of stakeholders including Senior Executives and below via integrated knowledge sharing or performance review opportunities.
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Responsible for data integrity and the subsequent accuracy of reports based on data in Slate, Salesforce, and Google Analytics. Understanding of Google Search Console, Google Analytics, Google Tag Manager, and other digital marketing analytics tools.
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Search engine optimization (SEO), data analytics or competitive intelligence experience. Work cross functionally to ensure that all product data and feeds are accurate and complete across all BB websites, marketing collateral and sales channels (Amazon, Google Merchant Center, Shopify Sales Channels, etc.
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Review the latest developments in Search Engine Optimization, content trends, and consumer behavior with the web manager and agency team. Write and edit copy for accuracy, style, readability, search engine optimization, and appropriateness for the target audience, ensuring timely content production and distribution.
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Develop and document processes for best-in-class integrated search leveraging tools, such as: Google Search Console, Google My Business, Bing Webmaster Tools, Apple Business Connect, Google Ads, Yext and Yelp reporting features.
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Knowledge of paid media analytics, with experience of working with data from paid search, paid social and programmatic display. 2+ years of experience in digital analytics ideally with direct experience working on direct response or fundraising campaigns, with an emphasis on acquisition and optimization of results and ROI.
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Strong knowledge with the following: Google AdWords, Analytics, Tag Manager, Data Studio, and Search Console, as well as Website optimization and personalization tools (e.g. Hotjar, Google Optimize, Unbounce), Webflow and SEO tools (SEMRush or similar.
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Analytics analysis i.e. Google Analytics, Data box, Hubspot Reporting- Keyword Analysis i.e. Moz- HubSpot Marketing Hub or similar i.e. landing pages and EDM campaigns- CRM management tools i.e. SalesForce, HubSpot CRM.
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