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Develop and execute comprehensive digital media plans aligned with client objectives, leveraging expertise in Demand Side Platforms (DSPs) with Bases Experience Preferred, Social Media, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Google Ad Manager, Customer Data Platforms (CDPs), Device targeting, and more.
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At least 5 years of data analysis in digital marketing analytics (Paid Search, SEO, Email/SMS marketing, CRM) Our comprehensive services encompass Search Engine Marketing, Local Search, Content Development, Analytics, Website Design/Development, Conversion Optimization, Social Media, Paid Search, and Re-Targeting.
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Digital marketing and Search Engine Optimization (SEO) knowledge. SAIC’s National Intelligence Community (NIC) business unit, USG Mission and Information Technology division provides solutions and services supporting digital modernization programs in areas such as system engineering, multi-cloud computing, cyber security, data science and analytics, artificial intelligence/machine learning, quantum computing, application development, DevSecOps, cloud network operations and secure communications.
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Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI.
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Daily responsibilities will include but are not limited to: paid search marketing thru search engines, paid campaigns and postings through social media, email marketing, search optimization, and market analysis.
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Revenue-Driven Demand/ Lead Generation : As a player/coach, develop and execute multi-channel lead generation campaigns, such as digital marketing (paid search and SEO), events, and webinars.
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Bachelor’s degree in communications, public relations, marketing, or a related field. Experience with data visualization and analytical tools. Use data and analytics to measure the effectiveness of communication efforts and make improvements based on the results.
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Provide expert guidance to the CAT and global marketing team on web solutions best practices, accessibility, Search Engine Optimization (SEO), UX/ UI, testing, personalization, conversion optimization, etc.
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Includes Search engine optimization (SEO), Search engine marketing (SEM), and digital advertising and email, direct mail, and SDR outreach. Build and lead a demand generation center of excellence that includes cross-functional collaboration with product marketing, sales, content, field marketing, digital marketing, SDRs and customer success Partner/channel marketing to leverage demand generation campaigns in co-marketing activities.
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A digital marketing services subscription business providing web sites, search engine optimization, social platforms and online reputation management for approximately 21,900 SMBs.
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Collaborate closely with the IVD commercial team, Medical marketing team and Marketing Service teams; the initial focus will be on supporting the development or enhancement of fundamental lead-driving digital marketing initiatives, to include search engine optimization (SEO),Google paid search, enhancements to the IVD webpage structure, and LinkedIn advertising.
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Minimum RequirementsBachelor's degree in digital marketing, or a related discipline, plus three years of relevant experience Proven experience with website management tools (Adobe Experience Manager a plus)Search engine optimization, marketing automation (Salesforce a plus), Adobe creative tools, as well as Google Analytics, Piano or other analytics tools.
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Whether you join our Statistics, Optimization or Machine Learning teams, you’ll be challenged to harness Target’s impressive data breadth to build the algorithmsthat power solutions our partners in Marketing, Supply Chain Optimization, Search and Personalization rely on.
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Technical knowledge in digital marketing/advertising technology concepts such as cookies, zero, first and third party data, data hashing, data privacy and security, etc.
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This includes a deep knowledge of various advertising technologies and how they are implemented to reach the desired audience with programmatic advertising, social media marketing, or search engine optimization.
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