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Deep dive into 1st and 3rd party data sources to mine for key customer and creative insights that inform our next iterations of new customer acquisition strategy. You have comfort working with raw data sets and extrapolating key insights to drive core channel changes.
ExpandApply NowActive JobUpdated 5 days ago - UpvoteDownvoteShare Job
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This role also works closely with other internal teams (Demand activation, social, search, integrated marketing, marketing effectiveness, consumer & marketplace insights, creative, privacy, Verizon Ventures and external platforms including key partners (i.e. FB, Adobe, Google, Epsilon, etc.
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Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
ExpandApply NowActive JobUpdated 9 days ago - UpvoteDownvoteShare Job
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Experience working with data: media analysis, media mix models, multi-touch attribution models, digital attribution, consumer research, and shopper insights. Investment and activation experience with performance-based digital media, Paid Search, and Retail Media.
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Partner with in-house/external teams for creative development, including crafting briefs, conducting tests, and reporting on insights to optimize creative strategy across Paid Search and Programmatic Display.
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Agile, SaFE, AWS PaaS (EC2, ELM, Autoscaling, Lambda, API-Gateway, CloudFormation), Azure PaaS (App Service, Service Fabric, Functions, Logic Apps, SQLDB, DocumentDB, SQL Data Warehouse, Table Storage, Redis Cache, AzureAD, Notification Hubs, Event Hubs, IoT Hub, Stream Analytics, Machine Learning, Service Bus, Search, Cloud Services, Application Insights, CDN, Media Services.
ExpandApply NowActive JobUpdated 6 days ago - UpvoteDownvoteShare Job
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Utilize a data-backed approach to decision-making and campaign management, extracting insights for actionable changes and channel optimizations. You are comfortable pulling your own data and conducting detailed analyses using tools such as Looker, Tableau, Excel, Google Sheets (pivot tables), and SQL.
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You will accomplish this by partnering with external agencies as well as internal teams including marketing analytics, integrated marketing, data science, and creative in setting the audience and creative strategy as well as planning/executing campaigns which align with campaign and company objectives.
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Own acquisition and retention goals and performance metrics for Paid Search and Display campaigns, monitoring regularly for campaign effectiveness and identifying optimization opportunities. As a Digital Marketing Lead, you will be responsible for leading strategy and execution across Paid Search and Display.
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On search marketing channels (Organic & Paid) and map customer journeys of these segments across our website and platform and use these insights from acquired knowledge to influence SEO optimizations, keyword bidding, marketing budget and drive channel optimization for performance marketing function.
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You must agree to the privacy statementSubscribe Recaptcha Privacy agreement Search results Position Location Closes Blacksburg, Virginia, Hybrid The office of Annual Giving is seeking a data passionate, self-driven and detail-oriented candidate to ensure the quality assurance and data integrity of Virginia Tech’s direct marketing efforts.
Full-timeExpandApply NowActive JobUpdated 4 days ago - UpvoteDownvoteShare Job
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Digital Marketing Lead, Paid Search & Display at Stitch Fix (View all jobs) ( You have 4+ years of experience in Paid search and Display marketing; experience in programmatic display preferred.
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Hands-on campaign management experience with key paid search channels such as Google and Bing. You possess a "Test and learn" mindset, understanding the full user journey and the impact of Paid Search and Display.
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Were disrupting the future of retail with the precision of data science by combining it with human instinct to find pieces that fit our clients unique style. Partnering closely with the broadermarketing team, as well as the data science, creative, finance and product teams, we deploy a significant budget against a wide array of marketing channels, while continuously experimenting across new channels and within existing ones.
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Collaborate with external agencies and internal cross-functional teams to execute paid media strategies on Search and Display, aligning with overall brand and growth strategy. At its core, Stitch Fix is a personalization service, and our team leverages data to bring that same level of personalization to our marketing.
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