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Working knowledge of Digital Marketing Channels (at least CPC Paid Search and Programmatic Display) and understanding of different marketing attribution methodologies (rule-based attribution, multi-touch attribution, Media Mix Models) and enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.
$117,000 - $234,000 a yearExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
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Experience working with data: media analysis, media mix models, multi-touch attribution models, digital attribution, consumer research, and shopper insights. Investment and activation experience with performance-based digital media, Paid Search, and Retail Media.
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Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns. The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels.
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Collaborate with key partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics to ensure synergy with programming for healthcare professionals, customers, and consumers.
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We are seeking a Digital Media Buyer to oversee a variety of paid acquisition channels including affiliate marketing and paid search to drive new users into our market research panels.
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Dive deep into analytics data to uncover insights that form the bedrock of your campaign strategies, allowing you to finely tune your approach for maximum impact. HOW YOULL MAKE AN IMPACTAs a Paid Search Strategist, you will play a pivotal role in shaping and executing innovative and impactful digital media strategies for our clients and partners.
$85,000 - $100,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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You have a solid understanding of paid search media research and how to leverage data. Additionally, you will play a key role in providing and presenting data to Health Media team members and internal departments to ensure strategic direction and goals are achieved and reflected in tactical Paid Search channel plan recommendations.
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On search marketing channels (Organic & Paid) and map customer journeys of these segments across our website and platform and use these insights from acquired knowledge to influence SEO optimizations, keyword bidding, marketing budget and drive channel optimization for performance marketing function.
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Lead paid media acquisition and retention campaigns across various channels including social, SEM, and display to drive revenue and increase ROI by working closely with a media buying agency, the Brand Team, and the Global Marketing Team. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
$80,000 - $100,000 a yearFull-timeExpandUpdated Today - UpvoteDownvoteShare Job
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Key to this role is having a strong understanding of paid search fundamentals, ad serving and tagging technology, data analysis and communication to help drive performance results for Hearts and Science clients.
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Collaborating with colleagues to improve digital channel effectiveness such as website, SEO, IPM, paid search and social media, through strong reporting, analytics, testing, and data-driven decision-making.
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Develop and implement innovative media plans that incorporate both digital and traditional media channels, prioritizing digital media strategies including programmatic display and video, paid social, digital OOH, connected TV, and paid search.
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Strongly preferred to have experience in analyzing paid digital marketing efforts including knowledge of digital advertising (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.
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Excellent presentation skills, with the ability to weave data and insights into compelling stories. Your expertise in programmatic display and video, paid social, digital Out-of-Home (DOOH), connected TV, paid search, and more, will be instrumental in driving our clients' success.
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