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Analyze Flexjet and sister company’s SEO and SEM data (including paid search, pay-per-click advertising, and digital Banner Ads) to generate valuable data insights to reach a highly targeted niche audience and drive them to relevant websites.
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This includes a deep knowledge of various advertising technologies and how they are implemented to reach the desired audience with programmatic advertising, social media marketing, or search engine optimization.
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Job Summary: As a Business Intelligence Analyst in the Global Marketing & Brand organization, you will have responsibility to deliver compelling insights derived from marketing data to support the success of Caterpillar’s Construction Industries organization.
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Insights: Leverage data to discover, monitor, and validate areas of opportunities, and identify the metrics to measure success (in coordination with Ad Ops) The yield specialist position is a blend of yield optimization responsibilities (analysis and optimizations) coupled with enablement tasks (Account set-up, placement and line item creation, inventory trafficking, etc); empowering the Data Analyst to become an active co-owner over an entire business vertical.
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Content Development and Optimization: Utilize data-driven insights to consistently produce and publish AI-enhanced blog posts, services, and other content across various platforms.
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Familiarity with E-Commerce technology, mobile media, search engine optimization, affiliate marketing, and display advertising. Translate online data into actionable consumer insights.
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Utilize data visualization tools (e.g. Tableau, Power BI) and to create compelling visual representations of data-driven insights for both internal stakeholders and clients. Deep experience and knowledge of interpreting diverse data sets e.g., earned media, native social analytics, paid social media campaigns, Google Analytics, Adobe Analytics, search trends, etc.
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Point out insights to the marketing team that could positively impact overall marketing/lead generation/optimization strategy. Able to derive insights from data and make recommendations for adjustments based on insights.
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Capitalizing on the internet's vast potential, our digital marketing strategies span a wide spectrum of tactics, incorporating social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising.
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We are looking for an experienced Data Analyst to join the Buyer Taxonomy and Site Navigation team to assess the opportunity and measure the impact of projects related to changing the browse navigation experience on eBay. Your focus will be supporting various product launches to measure the impact on customer behavior and SEO (search engine optimization.
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As an SEO Analyst, you will manage and optimize search engine marketing campaigns across both Google and Bing. You will be responsible for analyzing data, identifying trends and insights, and continuously improving the performance of campaigns to meet goals and objectives.
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Validate if data/insights meet the purpose/acceptance criteria as proposed earlier and pivot the storyline if required. An MBA or masters degree in marketing, management, data analytics or a similar specialization area.
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5+ years of experience of digital marketing expertise, and ability to derive insights from data, with proven success in display advertising, search engine marketing and optimization, social, video and automation approaches.
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Provide actionable insights and recommendations using data from platforms such as IRI, Nielsen, NPD (both syndicated and consumer), DOMO, JDA (ProSpace), and other relevant systems to guide go-to-market plans and assess the performance of new product launches.
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Perform research, collecting data using various tools such as SEMrush, Conductor, Yext, Adobe Analytics, Google Search Console, etc. Demonstrate holistic awareness of search engine optimization tactics and be able to identify opportunities to align SEO strategy with other functional areas of marketing.
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