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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management. Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually.
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In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack. At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies.
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As a Growth Marketing Strategist you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing. Proven experience (3+ years) in a growth marketing or digital strategy role.
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Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth. Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.
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Experience with our tech stack: Hubspot, Google Analytics, and WordPress. As a Growth Marketing Strategist you will collaborate with your clients to gain a deep understanding of their unique business objectives and design digital strategies to drive tangible outcomes.
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Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics. Familiarity with visualization tools, SQL, Python, Google Analytics and Campaign Manager (DCM) preferred.
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With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers. Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI.
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Experience with Yext, Google My Business, Google Webmaster Tools, Google Ads, Google Data Studio, Bing Webmaster Tools, Bing Ads, SEMRush, Local Falcon, Screaming Frog, Adobe Analytics, Yelp, Waze, OpenTable, and TripAdvisor.
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Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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3+ years of experience in using platforms similar to Crazy Egg, Hotjar, Moat, Google Data Studio, GoogleAds, DOMO, Datorama. 3+ years of experience using Google Analytics, DOMO, Salesforce, Pardot, GoogleAds 360, Datorama, Quantcast, Super metrics, and GMT (or similar platforms) to conduct in-depth web analytics.
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Collect and manipulate multiple sources of data to analyze the state of our clients businesses across multiple channels (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity) ensuring accuracy of the output.
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Expertise with visualization tools (Microsoft BI, Tableau, or Google Looker Studio), web analytic tools (Adobe Analytics, Google Tag Manager, Google Analytics 360, GA4), Marketo and CRM solutions (Salesforce.
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Strong proficiency across the following platforms: Excel, PowerPoint, SQL, Tableau, Google Analytics, DoubleClick DCM, Python, & VBA. Coordinate Advertising Operations, Digital Partnerships, and Paid Search for campaign trafficking and quality assurance.
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Develops and documents processes for best-in-class integrated search leveraging tools such as: Google Search Console, Google My Business, Bing Webmaster Tools, Apple Business Connect, Google Ads, Yext and Yelp reporting features.
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