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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management. Experience with our tech stack: Hubspot, Google Analytics, and WordPress.
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Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually. In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack.
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Collaborate closely with the IVD commercial team, Medical marketing team and Marketing Service teams; the initial focus will be on supporting the development or enhancement of fundamental lead-driving digital marketing initiatives, to include search engine optimization (SEO),Google paid search, enhancements to the IVD webpage structure, and LinkedIn advertising.
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Familiarity of tools similar to the TE marketing technology stack of (Eloqua, Salesforce, Demandbase, Adobe Experience Manager, Tableau, Adobe Analytics, Sprinklr, LinkedIn Advertising, Google Ads, SEMRush, Asana, iCapture.
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Has a deep understanding of all data & analytics platforms, and how to integrate these into daily tasks, including Google Analytics & Goals, Google Search Console, Google Tag Manager and relevant Tech Stack Integrations (HubSpot/Pardot & Ad/Analytics.
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Advanced knowledge and use of: Google and Bing AdsSocial media advertisingSEMrush, Google Search ConsoleGoogle Analytics, Tag Manager, and Looker StudioA/B testing platforms, such as VWOCRMs as they pertain to marketing operations and data attributionExtra credit for Marketo, Pardot, Hubspot, and Salesforce.
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At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. As a Growth Marketing Strategist you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.
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Analyze Flexjet and sister company’s SEO and SEM data (including paid search, pay-per-click advertising, and digital Banner Ads) to generate valuable data insights to reach a highly targeted niche audience and drive them to relevant websites.
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Deep understanding of web analytics tools (such as Adobe Analytics), CRO tools (like Content Square, Optimizely, VWO, Unbounce), and data visualization tools (Tableau, PowerBI, Google Data Studio.
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Strong understanding of SEM, social media and eCommerce Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, screaming frog or other SEO tools Advanced experience with Google Analytics 360, Google Search Console Experience working with CMS environments such as Sitecore and WordPress Knowledge of HTML/CSS and website administration.
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Analytics analysis i.e. Google Analytics, Data box, Hubspot Reporting- Keyword Analysis i.e. Moz- HubSpot Marketing Hub or similar i.e. landing pages and EDM campaigns- CRM management tools i.e. SalesForce, HubSpot CRM.
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10+ years of hands-on experience in search marketing and related platforms (e.g., Google Ads, DV360, Google Analytics, SEO tools) Search Engine Optimization: Develop and implement organic search (SEO) strategies to improve ReflexMD's search engine rankings and increase organic traffic.
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Partnering with Paid Search & Customer Relationship Teams on Google Tag Manager, Remarketing Lists, Ecommerce Tracking, Custom Data Studio Reporting, Email Marketing. Strategically identify areas to optimize analytics installs and approaches that support our best practices and standards in SEO, Video, Web Development, and Paid Search.
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The Director of Search Engine Optimization will be responsible for developing and implementing SEO strategies, conducting web analytics, keyword research, and organic search optimization.
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