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1+ year of experience working on SEM and PPC for paid search and social ad platforms (Facebook Ads, Google Ads, etc) with experience managing campaigns from Z including creation, tracking and tagging setup, optimizing budgets, and reporting on campaign performance.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack. Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management.
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Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually. At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies.
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As a Growth Marketing Strategist you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing. Proven experience (3+ years) in a growth marketing or digital strategy role.
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Collect and manipulate multiple sources of data to analyze the state of our clients businesses across multiple channels (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity) ensuring accuracy of the output.
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Collaborate closely with the IVD commercial team, Medical marketing team and Marketing Service teams; the initial focus will be on supporting the development or enhancement of fundamental lead-driving digital marketing initiatives, to include search engine optimization (SEO),Google paid search, enhancements to the IVD webpage structure, and LinkedIn advertising.
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Proposing new ideas for A/B and MVT tests using Google OptimizeWorking closely with our paid media agency on optimizations to the media mix, specific changes to campaigns (ex: paid search) and overall media strategyOwning the full martech stack for the organization which includes quantitative and qualitative platforms like Google Marketing Platform (GA, GTM, Looker Studio), Verint Foresee and Microsoft Clarity.
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Has a deep understanding of all data & analytics platforms, and how to integrate these into daily tasks, including Google Analytics & Goals, Google Search Console, Google Tag Manager and relevant Tech Stack Integrations (HubSpot/Pardot & Ad/Analytics.
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Applying your specialist knowledge and experience, along with research to plan and deliver campaigns across one or more of a variety of online media disciplines, including programmatic display, affiliate, online video, paid search, paid social and influencer.
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A strong understanding of Google Analytics, paid platforms, conversion tracking and Marketing Automation Tools (Hubspot, Marketo, or similar) In this role, you will take the lead in building and optimizing Paid Search campaigns across various platforms, including Google Ads, Capterra, LinkedIn Ads, and others as assigned.
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Utilize analytics tools to measure, track, and report on the performance of paid search and paid social initiatives, providing data-centric insights and recommendations to optimize campaigns and achieve marketing goals.
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Advanced understanding of SEM using Google Ads, Bing Ads or other paid search engines. Experience with DMP management, including 1st party, 2nd party and 3rd party data. Experience with analytics tools (e.g. PowerBI, Adobe Analytics.
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Requirements 10+ years of hands-on experience in search marketing and related platforms (e.g., Google Ads, DV360, Google Analytics, SEO tools) Proven track record of managing, developing and executing SEM strategies.
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10+ years of hands-on experience in search marketing and related platforms (e.g., Google Ads, DV360, Google Analytics, SEO tools) Build ReflexMD's presence in paid search shopping platforms, such as Google Shopping, by managing product feed optimization and campaign performance.
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