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Our comprehensive services encompass Search Engine Marketing, Local Search, Content Development, Analytics, Website Design/Development, Conversion Optimization, Social Media, Paid Search, and Re-Targeting.
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An ideal candidate would have general marketing experience, specifically in social media and email marketing, and would be fluent using with any or all of the following applications: Google Analytics, Google AdWords, Google Search Console, an email marketing or marketing automation platform, and Facebook Ads Manager.
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Proficiency in growth marketing tools (Google Analytics, SEMrush) and SQL. We pride ourselves on our extensive background, which encompasses a variety of specializations including Content Creation, Search Engine Optimization, Business Intelligence, and beyond.
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Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI.
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Knowledgeable in analytics platforms such as Google/Adobe analytics and can sort through data to ensure data quality. +3 years in managing, integrating, and developing advertising platforms such as Google Marketing Cloud (Adwords, Search Ads, DV360, and Campaign), Meta (Facebook), Trade Desk, and LiveRamp.
$101,000 - $134,700 a yearFull-timeExpandUpdated Yesterday - UpvoteDownvoteShare Job
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ECommerce Reporting : Timely reporting of website data on user behavior patterns, booking funnel conversion, cruise search, and product selection to support optimization efforts. Technical Skills: Advanced knowledge of Microsoft Word, Excel, and PowerPoint required; Adobe Analytics (preferred), Google Analytics, ContentSquare, SimilarWeb strongly encouraged.
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Advanced experience with Google Analytics 360, Google Search Console, and CMS environments (Sitecore, WordPress). Work with cross-functional teams to establish and implement taxonomy, data standards, guidelines, and best practices for optimal search relevance.
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Proficiency in data analysis tools such as SAS, Tableau, Google Analytics, or SPSS. Our ideal Search Marketing Analyst is someone who has an interest in learning more about everything web by using Google Analytics and other avenues to find this information.
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Use web analytics platforms and reporting tools to provide timely integrated reports/dashboards to internal stakeholders to drive tactical programs and inform the optimization of paid search (PPC), Display Media Advertising & Social campaigns.
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Proven expertise in digital marketing strategies and platforms, including Google Analytics and Google Search Console, SEO, and PPC. Monitoring key online marketing metrics to track success, including analyzing digital data to draw key recommendations around website optimization.
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Minimum RequirementsBachelor's degree in digital marketing, or a related discipline, plus three years of relevant experience Proven experience with website management tools (Adobe Experience Manager a plus)Search engine optimization, marketing automation (Salesforce a plus), Adobe creative tools, as well as Google Analytics, Piano or other analytics tools.
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Collaborate closely with the IVD commercial team, Medical marketing team and Marketing Service teams; the initial focus will be on supporting the development or enhancement of fundamental lead-driving digital marketing initiatives, to include search engine optimization (SEO),Google paid search, enhancements to the IVD webpage structure, and LinkedIn advertising.
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Deep understanding of web analytics tools (such as Adobe Analytics), CRO tools (like Content Square, Optimizely, VWO, Unbounce), and data visualization tools (Tableau, PowerBI, Google Data Studio.
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Working knowledge of appropriate digital marketing tools, including Google Analytics, Google Ads, Bing Ads; keyword research tools like Google Keyword Planner, SEMrush, Moz Keyword Explorer, or Ahrefs; ad management; ad extensions tools; landing page optimization tools; competitive analysis tools; performance analytics tools such as Data Studio; automated bidding and optimization tools including Google's Smart Bidding.
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Analytics analysis i.e. Google Analytics, Data box, Hubspot Reporting- Keyword Analysis i.e. Moz- HubSpot Marketing Hub or similar i.e. landing pages and EDM campaigns- CRM management tools i.e. SalesForce, HubSpot CRM.
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