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Familiarity with visualization tools, SQL, Python, Google Analytics and Campaign Manager (DCM) preferred. Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics.
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Reviewing and analyzing campaign performance data (e.g., within Google Analytics (GA4), Salesforce, HubSpot, etc) to develop actionable insights that assist with strategic planning, KPI improvement, and growth.
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Has a deep understanding of all data & analytics platforms, and how to integrate these into daily tasks, including Google Analytics & Goals, Google Search Console, Google Tag Manager and relevant Tech Stack Integrations (HubSpot/Pardot & Ad/Analytics.
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Advanced experience in ad platforms; Meta / Google Ads / TikTok, as well as Google Analytics, GA4 and advanced use of Excel a must. Monitor all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking.
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Experience in some Google Ads, Facebook/Meta Business Manager / Ads Manager, Google Campaign Manager (“DCM”), Google Analytics, and/or other search and social platforms.
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Working knowledge of appropriate digital marketing tools, including Google Analytics, Google Ads, Bing Ads; keyword research tools like Google Keyword Planner, SEMrush, Moz Keyword Explorer, or Ahrefs; ad management; ad extensions tools; landing page optimization tools; competitive analysis tools; performance analytics tools such as Data Studio; automated bidding and optimization tools including Google's Smart Bidding.
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Use data visualization tools like Excel, Google Sheets, and Google Analytics to analyze campaign performance and pacing against the plan to report to the director of publishing international and other stakeholders.
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We’re looking for a Senior Media Analyst who is data-driven, marketing-minded, and knows the paid search and media landscape. As a Senior Media Analyst, you’ll dig into data and find actionable insights that improve campaign performance while working with a global team to execute enhancements and measure results.
$105,000 - $125,000 a yearFull-timeExpandUpdated Today - UpvoteDownvoteShare Job
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Tagging framework and API that allows us to send event data to Google Ads, Campaign Manager, Display & Video 360, Search Ads 360, and Google Analytics. La connaissance de Google Drive est un plus.
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Strongly preferred to have experience in analyzing paid digital marketing efforts including knowledge of digital advertising (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.
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Collect and manipulate multiple sources of data to analyze the state of our clients businesses across multiple channels (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity) ensuring accuracy of the output.
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Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap.
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Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager are a plusExperience performing A/B testing strategies and using data, insights, and trends to understand customer behavior with a test-and-adjust mentality.
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Deep experience and knowledge of interpreting diverse data sets e.g., earned media, native social analytics, paid social media campaigns, Google Analytics, Adobe Analytics, search trends, etc.
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Forecast and track key account metrics including Google Analytics, Google AdWords and E-commerce data. You will need to know the in's and out's of Google Ads, Bing Ads, and organic search.
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