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Monitor all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking.
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ResponsibilitiesDevelop, Execute, and Negotiate Multi-Channel Programmatic Strategies● Develop and oversee programmatic media strategy and recommendations based on the client's goal across multiple channels including display, video, OTT, Digital-Out-Of-Home, Digital Audio, and native with a focus on healthcare markets, to maximize campaign performance and client ROI.● Manage the entire campaign lifecycle from planning to implementation, optimization, andreporting.
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Our technology enables creators to share the products they love with their fans and serves leading brands seeking scalable, data-backed influencer campaign solutions, with dependable ROI and 100% sales data reporting.
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Monitor campaign performance and analyze data to provide actionable insights and recommendations to PPC team and Client Service team Develop and implement testing strategies to improve campaign performance and ROI. Lead bi-weekly reviews to help clients better understand their ad performance.
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Campaign Management: Oversee the creation, optimization, and management of advertising campaigns on YouTube,Google Ads, and LinkedIn Ads, ensuring maximum ROI. Data Analysis: Regularly analyze and report on campaign performance using Google Analytics, Google Ads, YouTube Analytics, LinkedIn Marketing Solutions and other tools, making data-driven decisions to optimize future campaigns.
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Optimise campaign budget allocation based on CPA, ROI, ROAS and other data signals. Knowledge of Paid Social & Paid Search Platforms (particularly Tik Tok, Google Ads, Ads Editor, Google Merchant Centre, Microsoft Ads, and Bid Management technology.
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Strong analytical skills - Hands-on data analysis skills, experienced in Advanced Excel, Power BI, Tableau, and/or similar platforms. Join our team at Tranzact and contribute to the success of our paid search marketing practice.
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1-3 years' experience in Paid Social Media performance marketing, managing ROI-focused customer acquisition campaigns via Paid Social Media advertising (Meta, Instagram) Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment.
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Analyzes and assess the performance of campaigns and translate quantitative and qualitative data into recommendation and plans for revising the campaign strategy. DUTIES AND TASKS Develops and executes online marketing campaigns for clients and the organization including email marketing and SEM (paid search.
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Conduct in-depth analysis of marketing campaigns to measure effectiveness and ROIAnalyze customer data and market trends to identify opportunities for growth and optimizationDevelop and maintain dashboards and reports to track key performance metrics and provideactionable insights to stakeholdersExecute marketing analysis reports including: KPIs, budget, market analysis, campaign ROI, etc.
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Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.
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Data-Driven Decision Making: Youll employ data to define and track key performance indicators (KPIs) and success metrics, optimizing campaign performance. Proven experience with digital marketing platforms, such as Google Ads and Facebook Ads Manager, demonstrating proficiency in campaign management, performance optimization, and issue troubleshooting.
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Strong Data Storyteller: Your curious, analytical approach extends to leverage data to tell a performance story to clients. This is supported by data visualization. Platform Expertise: Your hands-on experience with digital marketing platforms will empower you to optimize campaign performance, troubleshoot issues, and innovate strategies effectively, ultimately delivering outstanding results for our clients.
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Collaboration: You'll collaborate within your cross-functional team including creative producers, media producers, and data analysts, to ensure account strategies align with clients' business goals and objectives.
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Data-driven, analytical approach to continuously evaluate effectiveness and optimizations to improve performance. The successful candidate will drive client success through effective account management and strong project management, showcasing their proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, SEO tools, and other platform-specific software.
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