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Job DescriptionThe Paid Digital Marketing Specialist, is responsible for driving paid search (a/k/a PPC, search engine marketing, SEM) and paid media strategy and tactical execution and will directly manage the execution of search engine marketing and targeted paid social media marketing initiatives in collaboration with the Director of Digital Marketing and a dedicated agency to achieve strategic objectives.
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Develop and execute comprehensive digital media plans aligned with client objectives, leveraging expertise in Demand Side Platforms (DSPs) with Bases Experience Preferred, Social Media, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Google Ad Manager, Customer Data Platforms (CDPs), Device targeting, and more.
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Creating and driving best-in-class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client. Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap.
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Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI.
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Of digital media campaigns including Search engine marketing, paid social and Display. You will help oversee and support our digital ad operations process across all digital media, working closely with several digital strategists, account leads, and other media team staff to manage campaigns with tasks including but not limited to: Campaign/ad tracking set up and monitoring, reporting, and dashboards.
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2+ years of experience direct experience managing digital Advertiser accounts (Google Ads, Facebook Ads, and/or Amazon Ads)1+ year of DSP media experienceBonus - Amazon Ads experienceAt least 3 years of people management experienceProficient in Excel and data analysis tools.
$90,000 - $110,000 a yearFull-timeRemoteExpandUpdated Today - UpvoteDownvoteShare Job
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Monitor campaign performance and analyze data to provide actionable insights and recommendations to PPC team and Client Service teamDevelop and implement testing strategies to improve campaign performance and ROI.Lead bi-weekly reviews to help clients better understand their ad performance.
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A proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 357 local terrestrial radio stations in 74 cities with corresponding local news and entertainment websites and apps including legendary brands such as.
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Analytics, Experimentation & Attribution: Partnering closely with the Business Performance and Data teams, you will be responsible for owning the strategy and narrative for how we report on digital & paid media performance through attribution and media mix modeling.
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Client's Digital Media Optimization Team is looking for a results-driven individual who will oversee the Paid search accounts managed by our agency partners. Will work close with media agency on this, but the team owns the platform, has access to the data - pulling insight, looking at the set up - so the ideal candidate would have lots of Paid search experience - planning & Buying in platforms, looking at opportunities to drive efficiencies, performance and we do conduct a lot of tests - someone that's deeply versed, but can look at data, simplify and tell a story to different audiences of various levels.
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We’re looking for a Senior Media Analyst who is data-driven, marketing-minded, and knows the paid search and media landscape. As a Senior Media Analyst, you’ll dig into data and find actionable insights that improve campaign performance while working with a global team to execute enhancements and measure results.
$105,000 - $125,000 a yearFull-timeExpandUpdated Today - UpvoteDownvoteShare Job
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Capitalizing on the internet's vast potential, our digital marketing strategies span a wide spectrum of tactics, incorporating social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising.
$45,000 - $70,000 a yearFull-timeExpandUpdated Today - UpvoteDownvoteShare Job
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The Paid Media Manager will be responsible for developing, implementing, and optimizing paid marketing campaigns across various platforms, analyzing campaign performance data, and using insights to improve future campaigns.
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Use web analytics platforms and reporting tools to provide timely integrated reports/dashboards to internal stakeholders to drive tactical programs and inform the optimization of paid search (PPC), Display Media Advertising & Social campaigns.
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Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and martech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing.
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