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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics. Familiarity with visualization tools, SQL, Python, Google Analytics and Campaign Manager (DCM) preferred.
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The Processing Analytics Supervisor will be responsible for ensuring that the Processing Analytics team has correctly entered data across all data systems (Google sheets, Smartsheets, METRC, Biotrack & NAV.
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Search internal systems on a wide range of data including but not limited to: trim, hash, edibles, topicals, packages, labor statistics, testing results, etc. The Processing Analytics Supervisor will be responsible for verifying data produced by the Processing Production & Processing Analytics teams.
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Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management. Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually.
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Experience with our tech stack: Hubspot, Google Analytics, and WordPress. At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies.
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This person will be responsible for supervising the Data Techs, as well as the Data Specialists on the Processing Analytics Team. In addition, the Processing Analytics Supervisor is responsible for verifying the accuracy of data entered by the Data Technicians/Specialists on the team and will be assigned various reporting duties as needed.
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Reviewing and analyzing campaign performance data (e.g., within Google Analytics (GA4), Salesforce, HubSpot, etc) to develop actionable insights that assist with strategic planning, KPI improvement, and growth.
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Familiarity of tools similar to the TE marketing technology stack of (Eloqua, Salesforce, Demandbase, Adobe Experience Manager, Tableau, Adobe Analytics, Sprinklr, LinkedIn Advertising, Google Ads, SEMRush, Asana, iCapture.
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Gain proficiency in the marketing technology stack that includes Eloqua, Salesforce, Demandbase, Adobe Experience Manager, Tableau, Adobe Analytics, Sprinklr, LinkedIn Advertising, Google Ads, SEMRush, Asana, iCapture, and more.
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RequirementsMust Have: 5+ Google Analytics, building analytical Dashboard experience using Looker Data, Google Data Studio, PowerBI or Tableau, Digital Survey analysis, Google Tag Manager, CX Tools.
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Has a deep understanding of all data & analytics platforms, and how to integrate these into daily tasks, including Google Analytics & Goals, Google Search Console, Google Tag Manager and relevant Tech Stack Integrations (HubSpot/Pardot & Ad/Analytics.
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In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack. As a Growth Marketing Strategist you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.
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Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
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Advanced knowledge and use of: Google and Bing AdsSocial media advertisingSEMrush, Google Search ConsoleGoogle Analytics, Tag Manager, and Looker StudioA/B testing platforms, such as VWOCRMs as they pertain to marketing operations and data attributionExtra credit for Marketo, Pardot, Hubspot, and Salesforce.
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