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Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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Working knowledge of Digital Marketing Channels (at least CPC Paid Search and Programmatic Display) and understanding of different marketing attribution methodologies (rule-based attribution, multi-touch attribution, Media Mix Models) and enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.
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Proficient in Google Analytics or Adobe Analytics as well as experience running reports in Google Ads, Facebook, Native & Programmatic Tools, etc. Experienced with data visualization tools such as Tableau, Power BI, MODE, DOMO and SQL database tools.
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Requirements Must Have: 5 Google Analytics, building analytical Dashboard experience using Looker Data, Google Data Studio, PowerBI or Tableau, Digital Survey analysis, Google Tag Manager, CX Tools.
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Familiarity with online customer experience (UX), search engine marketing and optimization, web analytics and technologies, digital media planning and content/social media management. A strong knowledge and/or experience with the following: Adobe Creative Suite and CMS platforms.
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Technologies may include marketing automation, eCommerce, Customer Relationship Management (CRM), Digital Asset Management (DAM), Content Management Systems (CMS), Voice of the Customer (VOC), chatbots, social listening, digital analytics, website portfolio management, tag management, Search Engine Optimization (SEO), Business Process Mapping (BPM), Product Information Management (PIM), customer journey mapping, etc.
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Extensive knowledge of online advertising media channels, including Search, Display, Social, Contextual, Email, CTV, and OTT.Expertise in Web Analytics Platforms such as Google Analytics, Adobe Analytics, etc.
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Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics.
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Collaborating with colleagues to improve digital channel effectiveness such as website, SEO, IPM, paid search and social media, through strong reporting, analytics, testing, and data-driven decision-making.
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Working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in crafting and executing data-driven, digital marketing strategies.
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Experience with Yext, Google My Business, Google Webmaster Tools, Google Ads, Google Data Studio, Bing Webmaster Tools, Bing Ads, SEMRush, Local Falcon, Screaming Frog, Adobe Analytics, Yelp, Waze, OpenTable, and TripAdvisor.
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Advanced working knowledge of search engine marketing (Google Ads), search engine optimization (SEO), paid social ads (Facebook, Instagram, TikTok, Pinterest, YouTube), display/programmatic, email, Data Management Platforms and web analytics (Google Analytics, Adobe Analytics, Google Tag Manager.
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Associate Director of Analytics (fully remote option available) Position Overview: We are seeking an accomplished Associate Director of Analytics working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in crafting and executing data-driven, digital marketing strategies.
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Proficiency in Performance Marketing with expertise in Paid Search, Paid Social, and Programmatic advertising. Familiarity with Tableau for data visualization. Independently and collaboratively assess client media programs, interpreting marketing data and analyzing impact on KPIs and ROI. Deliver insightful analyses and actionable recommendations through various mediums, including dashboards, deep dive analyses, and engaging visualizations.
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Working knowledge of Google Tag Manager and/or Adobe Tag Manager. Ensure seamless integration of analytics into all agency production processes. Bachelor's degree in Marketing/Analytics; Master's degree in Marketing/Business Analytics is a plus.
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