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The Senior Sales Enablement Manager provides sales leaders and reps with the learning materials, content, training, tools, and resources to drive growth and success. A strong understanding of the sales environment, including sales content, training and tools such as Salesforce.com and sales enablement and readiness software (i.e., Brainshark.
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5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment.
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Gathers and assembles educational content for ongoing training and relays feedback to continuously iterate on the enablement strategy. Facilitates content creation and use with sales and marketing teams.
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8 years of experience in a sales enablement or learning and development role in a high-performing sales organization required; previous experience in a sales role a plus. Works with the leadership team to develop, execute, optimize and assess Rocket’s internal onboarding and internal/external sales enablement programs.
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Writes and edits copy - for both internal and external audiences - including, but not limited to: articles, scripts, marketing collateral, web content, forum responses, blogs, newsletters, social media posts, press releases, sales collateral, email campaigns, training, and conference materials.
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Collaboratesclosely with Sales, Account Management, Business Development Representatives, and Demand Generation to buildstrategiccampaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.
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Maintains sales enablement software platforms to ensure it’s easily accessible and is providing the capabilities sellers need. Partnering with direct and partner sales team, marketing and product specialists, the Sales Enablement Manager will develop and execute impactful, data-driven programs for transforming the sales process.
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Determines sales enablement priorities with key business stakeholders. Senior Sales Enablement Manager. Works with sales operations colleagues to help ensure the CRM solution (SFDC) best supports the organization’s selling efforts.
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Work closely with the Directors of Digital Delivery and our Sales Enablement team to create and execute against an actionable change management plan that spans procedural changes, training and communications.
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Serves as a liaison between sales, marketing, product teams and business stakeholders. Partners with direct & partner sales, marketing, operations and business unit teams to identify opportunities to drive joint selling initiatives.
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Builds a trusted relationship with sales reps and managers, business development reps and marketing representatives. Customer oriented approach to working with sales and marketing staff, peers and business stakeholders.
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Leveragesthe collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing andmaintainingmultiple sales enablementmaterials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs asidentified.
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Participatesin product launches by collaborating withProductManagement and organizational leadership on strategy, positioning, packaging, and sales enablement; ensureslaunches are integrated with demand generation campaigns.
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Collaborate with the Midwest Veterinary Supply sales trainer to create educational product sales training tools in Brainshark; then monitor sales and revenue of these products.
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Leveragesmessagingand positioningto inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content.
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