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Familiarity with email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Marketo, etc.) To perform this job successfully, an individual should have the following computer skills: understanding of web development, including content, design, and functionality; marketing automation experience is a must (Pardot, Marketo, Hubspot, etc.
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Integration and executing campaigns in marketing automation tools and platforms including email drip/nurture strategy (using tools such as HubSpot, Pardot, Marketo, Eloqua, etc. Integration and executing campaigns in marketing automation tools and platforms including email drip/nurture strategy (using tools such as HubSpot, Pardot, Marketo, Eloqua, etc.
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High level of comfort with the following types of platforms: webinar technologies (Zoom and Microsoft Teams), SharePoint, CRM (Salesforce.com), and email marketing (Pardot). The Director of Product Marketing is responsible for leading strategic marketing programs for specific products, with a focus on B2B marketing and demand generation, reporting to the VP of Product Marketing.
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Basic understanding of systems like Pardot, Marketo, and Salesforce. Oversee communications sent to merchants at all stages of the merchant lifecycle and journey working closely with cross functional teams responsible for automated Pardot email execution encompassing transactional, lifecycle, and thought leadership messaging.
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Work closely with marketing operations and Pardot experts to identify issues before others; collaborate to fix issues when they arise; recommend new ways to optimize and improve the process; and document, measure, and train others on new processes.
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Collaborate with cross-functional teams to understand company-wide communication, marketing, and sales objectives and support with comms best practices, recommended automation and Pardot campaigns when needed.
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Automation, sales operations and/or analytics background is a plus. 2+ years of merchant engagement or B2B marketing operations experience. Strong quantitative focus and understands how to collect and cascade data appropriately to drive growth and impact.
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We are looking for a Revenue Enablement Specialist to assist in the growth and scale of the Affirm merchant experience. Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
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Work with the appropriate teams to establish and execute advanced/multimedia merchant engagement materials e.g., newsletters, webinars, blog posts, etc. Establish a holistic strategy and calendar for ongoing merchant communications.
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This role will act as the centralized hub for B2B merchant communication driving strategy and coordination, helping us further grow and maintain our merchant network by effectively engaging with prospective and existing merchants.
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In the Merchant Engagement and Communications role, you will work cross functionally to help manage the merchant communication lifecycle from a strategic, programmatic, and operational perspective. Partner with Enterprise Applications (IT) and Business Systems to identify, implement, execute, and enable respective teams with tools & technology to support merchant engagement and lifecycle communications.
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Understanding of Pardot or familiarity with email marketing platforms. Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) Minimum of 2-3 years of graphic design experience, preferably in the digital expertise and traditional marketing channels, branding, corporate, photography, videography.
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Demonstrated proficiency in Salesforce and a Marketing Automation Platform (e.g., Pardot, Marketo). (Pardot, Salesforce, Google Analytics, etc.) Minimum of 2 years using Salesforce and Pardot.
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Very good knowledge of CRM and Marketing Automation systems (SF, Pardot, Marketo, Eloqua) Interlock with sales teams in APAC sub-regions to create distinct field marketing plans and develop and implement pipeline acceleration programs jointly with sales.
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Solid knowledge of marketing tools (i.e. Pardot, Marketo, Eloqua, WordPress or similar) and CRM (Salesforce, SugarCRM. Pardot Marketing Automation, Salesforce CRM and WordPress to build engaging studio nurturing campaigns, email scenarios, ad campaigns, social networks, GA campaigns.
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pardot job
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