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Antenna’s Marketing Technology & SEO Specialist is responsible for configuring, customizing, and maintaining the CRM/Automation platforms systems (primarily Hubspot, with working knowledge of Pardot, Marketo, and Eloqua a plus) to ensure its efficient functionality and seamless integration with other business processes.
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Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline.
$200,000 - $300,000 a yearFull-timeExpandApply NowActive JobUpdated 2 days ago - UpvoteDownvoteShare Job
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Experience with search-engine optimization (SEO) strategy and application to content development. Mapping out the content pipeline for campaigns, channels, and annual comms & marketing plans, from ideation through publication and promotion, including incorporate of SEO, as well as contributing to team member growth by enabling application of content strategy to assignments.
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3+ years of experience using Google Analytics, DOMO, Salesforce, Pardot, GoogleAds 360, Datorama, Quantcast, Super metrics, and GMT (or similar platforms) to conduct in-depth web analytics. Must have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM.
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Experience in both out bound and inbound marketing methods, including leveraging automated marketing systems (Pardot, Hubspot) Demonstrable experience leading and managing web development, content and collateral development, promotional, SEO/SEM, automated marketing initiatives, and email, social media and programmatic campaigns.
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Handle a variety of data sources such as Salesforce CRM, Pardot, Marketo, BigQuery, Google Analytics 360, Segment, Mixpanel, InfoMatch, Treasure Data CDP, among others. Senior Manager, SEO & Digital Content Strategy.
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Website metrics (Google Analytics (GA4 / Crazy Egg) all the way through to CRM metrics (lead quality and ROI in HubSpot, Marketo, Pardot [Salesforce]) set up of network ad accounts to ensure correct audience targeting, ad structure and conversion event tracking through Google Analytics (GA4), Tag Manager, Ad Networks, and into CRM systems (HubSpot, Marketo, Pardot [Salesforce.
$75,000 - $95,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SDUT/Adtaxi products, including print, internet banner advertising, custom/branded content, influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile, and social media.
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Reporting to the VP, Digital Marketing, The Director, Channel Optimization manages and leads a highly-experienced team that encompasses UX/CX, web analytics, SEO, SEM, and programmatic advertising roles.
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Strategic Matchmaking: Utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SCNG/Skyline/Adtaxi products, including print, internet banner advertising, custom/branded content, influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile, and social media.
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Execute digital campaigns including creation and deployment of digital ads, SEO, social media, landing pages, and drip Pardot email. The digital marketing manager must have demonstrated experience with SEO, email marketing, and lead management, as well as have a proven track record of reaching target audiences and moving them through the sales funnel.
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Technology – Sales Force Marketing Cloud, Pardot, ABM platforms, Google Analytics, CDP experience. Performance Marketing –ensure the effective utilization of marketing resources by demonstrating qualitative and quantitative ROIB2B Marketing – Lead gen and nurture, content, collateral, events, SEO/SEM, display, sales enablement.
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Sound knowledge of content management systems, email marketing best practices, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM.
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Become proficient with marketing automation tools such as Pardot, HubSpot, SharpSpring, and InfusionSoft, which includes building out nurture campaigns and sending emails. Prepare and deliver weekly lead generation reports, monthly SEO reports, PPC reporting, and other reports that inform our clients' business.
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