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Perform daily campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
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Media strategy / buying experience across programmatic, paid search, or OLV/OTT; retail media specifically preferred. The manager is media specialist who will drive our eCommerce and omnichannel businesses, with a focus on defining & implementing retail paid search and programmatic display strategies.
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5-8+ years of experience in Google Ads, Retargeting and display advertising, Google Tagging expertise, and PPC/Paid Media experience Must have proven work experience in an agency as a Paid Media Analyst or Digital Marketing detail oriented Skills: Looker Studio experience, Google Ads, Google AdWords, Campaign Planning, Retargeting, Display Advertising, Google Tag Manager Ability to work remote, or onsite in Troy MI as needed.
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You are confident managing Paid Search across Google Ads, Microsoft Ads and Search Ads 360, and Paid Social campaigns across Meta, TikTok, LinkedIn and Pinterest. Attending client meetings will form part of this role, building strong relationships with clients and supporting the Paid Media Director and client services team with strategic input and campaign feedback.
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1+ year of experience working on SEM and PPC for paid search and social ad platforms (Facebook Ads, Google Ads, etc) with experience managing campaigns from Z including creation, tracking and tagging setup, optimizing budgets, and reporting on campaign performance.
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The Experience You’ll Bring: A degree in marketing, advertising, graphic design or related field 7+ years’ experience in marketing or related field Experience with Marketing Cloud and/or Hubspot Experience managing Google Ads Proven experience with all social media platforms Creative thinker with strong analytical abilities to gauge market trends and campaign effectiveness Experience with Adobe Creative Suite and basic templated design is a plus.
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As an SEM Associate Manager, you will manage paid search campaigns for one of Merkle's long-standing clients across Walmart Connect and Amazon. Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis.
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As a Senior Paid Media Analyst, you will be responsible for the paid media and paid search strategies, execution, and campaign optimization for select agency accounts.
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Along with our own digital assets such as Startribune.com, our smartphone apps, and newsletter campaigns, we build out complete digital marketing campaigns for our clients including paid search, social media marketing and off-channel audience based programmatic buys.
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Develops expertise across platforms and channels to enable measurement of campaign efficacy including social, paid search and programmatic. Collaborates closely with content engine and omni-channel excellence members to iterate on campaign based on data measurement findings.
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6-10 years of experience in media planning, buying, and executing across multiple platforms including, Paid Search, Paid Social, Digital Display, Email, Direct mail, Local TV, local Radio, and OOH/Outdoor (preferably home services industry experience.
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Manages the strategy, execution, vendor relationships, and budget for the eCommerce search engine marketing program, including both Organic Search and Paid Search acquisition channels.
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3-5 years experience executing inbound marketing tactics like email and content marketing, paid search, and SEO for lead generation. Experience with paid search across platforms like AdWords, Facebook, LinkedIn, Twitter, and retargeting programs.
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Provide strategic direction for digital media including programmatic, paid social and paid search efforts and social media strategy. Experience with online marketing for nonprofits, including all the following disciplines: email fundraising, programmatic media, search, paid social and peer-to-peer fundraising.
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Conceptualize, plan, and implement global integrated marketing campaigns across diverse tactics and channels, including but not limited to landing pages, paid search and social, email, and third-party platforms.
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