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Along with our own digital assets such as Startribune.com, our smartphone apps, and newsletter campaigns, we build out complete digital marketing campaigns for our clients including paid search, social media marketing and off-channel audience based programmatic buys.
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Join our team as a Paid Media Manager and become an integral part of our Marketing Solutions Team. In this role, you'll oversee the management of various paid media accounts, encompassing paid search, display advertising, paid social, YouTube, Google My Business, Amazon, and more.
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Strong hands-on experience with search engine marketing, bid management systems. The successful candidate will help manage the Paid Search Marketing program, with a focus on our Paid Search and Shopping programs across the Americas (US, Canada, Latin America.
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You understand that our paid search presence is a critical extension of their marketing efforts - and need to be at the same level of quality as how they design their products. 5+ years experience in Paid Search performance marketing programs.
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Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarking, custom audience lists, and custom-built automation.
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Knowledge of Paid Social & Paid Search Platforms (particularly Tik Tok, Google Ads, Ads Editor, Google Merchant Centre, Microsoft Ads, and Bid Management technology) Google Ads Search Certifications.
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Knowledge of Web Analytics software, such as Adobe Omniture, Google Analytics and bid management tools like Search Ads 360. 4+ years experience in managing Paid Search accounts.
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Perform daily campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
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Minimum 2 years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, and adjustment of paid search campaigns.
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Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns. 1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms.
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Strong Understanding of Paid Search Channel and Best Practices (Campaign Structure, Geo/Rapid Testing, Bid Strategy Management) Lead Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts) and Execute Rapid Testing Initiatives in Support of Incremental ROAS Goals.
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Perform daily campaign management of multiple large scale Paid Search (PPC) campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing.
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Google Ads / Microsoft advertising Paid search, shopping, Amazon advertising, YouTube, GDN, Paid Social, retargeting, programmatic display /video advertising incl. Purpose of role: Digital media planning and bid management strategy, to enable performance marketing campaigns that drive growth of website and marketplaces as well as sales of key products in the Hearing Category.
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Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
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Develop strategies to drive eCommerce User App Acquisition through paid mediaCollaborate with the global team of market leads and specialists to scale their display, paid social, video, and app acquisition efforts, as well as identify opportunities and new platforms to testPlan and manage large scale campaigns on social and display platforms (Facebook, Instagram, Twitter, DBM, YouTube, Snapchat, Apple Search Ads, TikTok, etc.
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